Building a Robust Cloud CIAM Framework: A Detailed Checklist

1. EBOOK An Identity Checklist to Strategize CIAM in the Cloud

2. Table of Contents Executive Summary 3 Introduction 4 CIAM Best Practices that Businesses Shouldn’t Ignore 6 1 Regulatory compliances 6 2 User experience 7 3 Single-Sign-On support (SSO) 8 4 Cloud-native support and cloud integration 9 5 Scalable infrastructure 9 6 Incorporating IoT 10 Common Developer and Implementing Errors to Avoid 11 1 Poor scalability 11 2 Missing omnichannel experience 12 3 Obsession over authentication 12 Why Choose LoginRadius’ Cloud-Based Consumer IAM? 13 Final Thoughts 14

3. Executive Summary In 2020, LoginRadius released a Consumer Digital Identity Trend Report offering a comprehensive overview of the consumer identity trends of 2020 The report aims to improve consumer experiences on a digital platform via extensive data analysis on consumer behavior and lifecycle As we know, CIAM (consumer identity and access management) is no longer emerging; it’s now an integral part of enterprises developing consumer-centric IAM architectures and strategies Businesses leveraging CIAM are inching towards digital transformation, which is perhaps why it’s the need of the hour Besides its endless benefits, the thing that requires immediate attention from enterprises’ end is the right strategic implementation of CIAM in the cloud As far as the success of a business is concerned, experts believe that the proper implementation and deployment of CIAM in the cloud can help brands attract consumers, drive revenues, and deliver a flawless user experience. This checklist provides a complete and easy guide to strategize CIAM in the cloud to ensure businesses can yield maximum ROI while implementing CIAM © LoginRadius Inc. | Confidential Information 3

4. Introduction CIAM is undoubtedly evolving leaps and bounds and has offered endless possibilities for scaling business growth, increasing client base, and building lasting relationships As per the global IAM (Identity and Access Management) stats, the market size is expected to inflate at a CAGR of 13.1% by 2025 U.S. Identity and Access Management (IAM) market size, by component, 2015 - 2025 (USD Billion) 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 Audit, Compliance & Governance Directory Service Multi-factor Authentication Provisioning Password Management Single Sign-On © LoginRadius Inc. | Confidential Information 4

5. Also, the increased expenditure on security solutions by huge enterprises along with government bodies restraining identity theft and adhering to compliance are the factors that may further boost the growth Businesses that are striving to attract and retain clients should understand the importance of a cloud-CIAM solution that can deliver robust security and enhance user experience Since the outburst of the COVID-19 pandemic impacted huge enterprises, the ones that were leveraging digital platforms backed with technology witnessed a substantial surge in the number of new consumers/subscribers as they were able to deliver a seamless and secure experience But before an enterprise inches towards implementing the cloud CIAM solution for a business website or mobile app, it’s crucial to strategize things to build a strong digital presence, failing to which brands can lose their competitive advantage © LoginRadius Inc. | Confidential Information 5

6. CIAM Best Practices that Businesses Shouldn’t Ignore 1. Regulatory compliances While every business embarks on a journey to deliver a rich user experience, certain areas may require the collection of data, which is further managed and stored in the cloud servers Key consideration must be given to appropriate security and privacy compliance that further build credibility while a business is adopting a cloud CIAM solution to manage consumer identities Privacy compliance laws like the EU’s GDPR and California’s CCPA states how organizations (regardless of their industry) meet regulatory and legal requirements for collecting, processing, and maintaining personal information Now, does this mean a business must rely on a cloud CIAM that offers regulatory compliance? Undoubtedly, enterprises must ensure their CIAM vendor complies with industry-standard privacy and data security regulations. As a leading GDPR-compliance-ready CIAM platform, LoginRadius works seamlessly for any business model How LoginRadius helps: LoginRadius simplifies data privacy compliance by bringing all the consumer data under a single roof, which enables complete profile management of an individual consumer in a single intuitive admin console Our platform ensures you remain compliant with GDPR and stay ahead of your competitors when it comes to securing important consumer data © LoginRadius Inc. | Confidential Information 6

7. 2. User experience The way users are presented various services on your website or application is the key to business success in implementing cloud CIAM in place CIAM service vendors should strictly prioritize user experience without any second thought. The overall response time, flexible sign-on, easy-to-understand user interface, and minimum repetitive processes are some of the key elements A company must onboard a CIAM solution to ensure they get the best user experience backed by robust security Since many businesses compromise on user experience when considering security and vice-versa, there’s an immediate need to balance both the important elements for staying ahead of the curve How LoginRadius helps: LoginRadius understands the importance of a great user experience along with adequate security and delivers the perfect intermingling of user experience with the highest level of security The quick response time and a user-friendly interface allow users to swiftly register on a business website without any chance of data breach © LoginRadius Inc. | Confidential Information 7

8. 3. Single-Sign-On support (SSO) Single-sign-on is on the verge of becoming an industry-standard since large end- user organizations agreed that SSO is their topmost requirement. Multiple signing-in is undeniably the most common pain point for an organization regarding multiple applications within an enterprise A company thinking of a cloud-based CIAM solution must emphasize the importance of SSO and must prefer the vendor offering seamless SSO options that further help to scale business growth Apart from this, experts believe that signing in again and again within a network isn’t quite secure and annoying at the same time since no one wishes to enter those credentials again and again while switching to an app of the same organization According to Google’s survey, 53% of users still reuse the same password for multiple accounts Therefore, reducing login to a single set of credentials is a good start in reducing the attackers' surface area Because users log in only once, there are lesser opportunities for mistakes 53% of users How LoginRadius helps: LoginRadius goes beyond a single sign-on solution with its broader consumer identity and access management features, but it is an excellent platform for SSO nonetheless With its simple-to-use one-click access, it works great for small to large-scale, consumer-facing deployment The added 2FA/MFA security protects data—both in- house and consumers © LoginRadius Inc. | Confidential Information 8

9. 4. Cloud-native support and cloud integration As there’s a paradigm shift and companies are inclining towards cloud-based CIAMs, businesses must ensure they get adequate cloud support services from vendors. Choosing the right cloud CIAM partner isn’t a piece of cake, as one needs to go through various considerations when it comes to cloud support and uptime Moreover, many businesses delivering SaaS-based services need a full-fledged support system in place that can handle multiple requests with quick resolution. How LoginRadius helps: With LoginRadius CIAM, clients get the advantage of cloud-native support through a dedicated team that helps resolve any cloud issues Moreover, with 9999% server uptime, LoginRadius is undeniably the leading choice when it comes to performance as a cloud-based CIAM solution provider 5. Scalable infrastructure Without a highly scalable infrastructure to handle the increasing account creations and logins, peak loads can dramatically impede performance and can also hamper consumer experience for any business Businesses need to understand the importance of a robust and scalable CIAM solution that can handle a sudden rush in the number of logins or sign-ups without hampering the user experience How LoginRadius helps: With LoginRadius, you can deliver the best user experience to your existing clients and potential subscribers Our cloud infrastructure automatically scales to accommodate swiftly changing loads of data storage, account creation, consumer authentication, new application deployment, and more LoginRadius empowers businesses to deliver a secure and delightful user experience to their clients through an innovative & scalable consumer identity & access management platform © LoginRadius Inc. | Confidential Information 9

10. The smart infrastructure auto-scales to accommodate your increasing client base We ensure there’s no cap on the number of users or subscribers so that there’s no limitation to your business growth 6. Incorporating IoT The increasing demand for IoT devices in the past couple of years depicts that there’s an immediate need for a robust identity management solution that not only safeguards human identities but eventually does the job for virtual assistants Having a cloud-based CIAM solution with abilities to identify smart home devices and preserve the overall security and privacy can be the best thing for a brand thinking to incorporate IoT shortly How LoginRadius helps: LoginRadius’ CIAM solution is designed to empower the IoT industry in the ever- expanding digital world Companies can have registration and login, followed by user management to accommodate various levels of access, and nurturing of consumer relationships, all implemented in one go within an IoT ecosystem © LoginRadius Inc. | Confidential Information 10

11. Common Developer and Implementing Errors to Avoid We’re all in the middle of a global pandemic, which is solely responsible for a paradigm shift in the way conventional brands engage and increase client base Organizations have to speed up digital transformation games in a post- pandemic world that empowers consumer’s digital interactions and eventually makes them instant and hassle-free. Here we’ve listed some common and precarious errors that organizations must avoid while implementing CIAM through a vendor 1. Poor scalability As far as IAM (identity and access management) is concerned, only a few hundreds or thousands of people are involved While the same number goes in millions and even more in the case of CIAM In the digital world amid the global pandemic, when everyone’s second home is the internet, no one has the exact idea regarding the total number of sign-ups or subscriptions to a platform To cater to this unique technological challenge, a scalable CIAM solution must be considered by enterprises that can eventually handle huge requests and auto-scales with the growing number of users without hampering the overall user experience Moreover, performance and security shouldn’t be compromised even if there’s a huge number of requests at a single time. © LoginRadius Inc. | Confidential Information 11

12. 2. Missing omnichannel experience Since consumers are using multiple devices to access business websites and applications, the CIAM solution must be capable of delivering a flawless experience across all devices, including mobile phones, laptops, and tablets A user-friendly interface backed by responsiveness according to a particular device is all that is required from a CIAM solution to ensure business growth, even in uncertain times Choosing a CIAM vendor like LoginRadius can help businesses redefine the omnichannel experience in a way that provides a competitive edge Whether it’s a mobile device or a laptop, LoginRadius’ identity management solution helps to deliver a flawless user experience backed by adequate security. 3. Obsession over authentication It has been seen that most CIAM vendors treat clients as if they are real fraudsters and apply unnecessary layers of authentication It’s always a good idea to have a secure line of defense in place but not at the cost of user experience Your consumers deserve to be treated as a consumer and not as a cybercriminal Passwordless login can be of great help in this scenario that allows users to authenticate without juggling different credentials for different apps quickly. Also, passwordless login offered by LoginRadius CIAM helps reduce cybersecurity vulnerabilities as cybercriminals cannot sneak into a network by utilizing various methods, including brute force attack or password guessing © LoginRadius Inc. | Confidential Information 12

13. Why Choose LoginRadius’ Cloud- Based Consumer IAM? LoginRadius’ CIAM solution can be implemented on any mobile or web platform in just a couple of minutes Yes, you can have registration and login, followed by user management to accommodate various levels of access, and nurturing of consumer relationships, all implemented in one go LoginRadius is designed to empower every industry in the ever-expanding digital world With top-notch security features packed within an intuitive dashboard to manage identities and track user behavior, the CIAM vendor offers a cutting-edge solution to diverse businesses Other key offerings include: Fully managed consumer Social, phone, and Multi-factor registration passwordless login authentication Single sign-on and GDPR and CCPA federated sign-on compliance Progressive profiling Cloud and third-party and data export integration © LoginRadius Inc. | Confidential Information 13

14. Final Thoughts Times are changing and identity management is a necessity that every organization must adapt to enrich the user experience, enhance security, and meet compliance Choosing a CIAM solution isn’t just the right solution for identity and user experience-related issues Relying on the best cloud-based CIAM solution and proper implementation is what it takes to stand ahead of the competitors At LoginRadius, we understand the importance of having an identity and access management strategy for your diverse business needs and we provide a tailored solution that scales business growth without compromising overall data and privacy security The aforementioned aspects could be quite helpful in strategizing cloud CIAM for every industry striving for business growth and paving the path for digital transformation For more details about how LoginRadius can help scaling your business growth, reach us to schedule a demo © LoginRadius Inc. | Confidential Information 14

15. LoginRadius is a leading provider of cloud-based Customer Identity and Access Management solutions for mid-to-large sized companies The LoginRadius solution serves over 3,000 businesses with a monthly reach of over 1 billion users worldwide ©Copyright, LoginRadius Inc. All Rights Reserved.