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Understanding a Multi-Generational Workforce. Willow Jacobson School of Government, UNC-CH State Budget and Management’s Annual Conference October 15, 2008. Agenda. Demographic and diversity changes in the workforce Managing an intergenerational workforce
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Understanding a Multi-Generational Workforce Willow Jacobson School of Government, UNC-CH State Budget and Management’s Annual Conference October 15, 2008
Agenda • Demographic and diversity changes in the workforce • Managing an intergenerational workforce • Changing expectations and values at work
Important toConsider • For every two experienced workers leaving the workforce, one will enter • Matures and Boomers embody the culture of most organizations today • In 2006 everyday 7,918 Boomers turned 60 • One in six workers will be over 55 years in 2008
Matures Formative Events • The Great Depression • Pearl Harbor • WW II • Hiroshima • The New Deal
Matures Values • Duty, honor, dedication, sacrifice • Conformity, unity – “We First” • Hard times then prosperity • Patience • Importance of a job well done • Law and order; respect for authority • Adherence to rules • Age = Seniority
Matures in the Workplace • Are loyal to their employer and expect the same in return • Believe promotions, raises, and recognition should come from job tenure • Measure a work ethic on efficiency
On the Job Assets • Stable and Thorough • Detailed oriented • Loyal and Hard working Liabilities • Challenged by ambiguity and change • Reluctant to buck the system • Uncomfortable with conflict • Reticent when they disagree
Matures in the Market • Faith in the nation’s institutions and the government • Demand quality • Are loyal customers but aren’t afraid to shop around • Follow the rules that have been established • Believe standard options are just fine
Messages that Motivate • “Your experience is respected here” • “It’s valuable to the rest of us to hear what has –and hasn’t—worked in the past” • “Your perseverance is valued and will be rewarded” • Motivated by symbols
Baby Boomers Formative Events • The Civil Rights movement • Martin Luther King • John F. Kennedy • Vietnam War • Woodstock • The Cold War • Roe vs. Wade
Baby Boomers Values • Stability • “Workaholic” • Competitive • Balancing family and work • Desire for respect • Success is largely visible • Personal development • Optimistic
Baby Boomers in the Workforce • Evaluate themselves and others based on their work ethic • Work ethic measured in hours worked • Teamwork is critical to success • Relationship building is very important • Expect loyalty
On the Job Assets • Service oriented • Driven • Good at relationship • Team players Liabilities • Not naturally “budget minded” • Uncomfortable with conflict • May put process ahead of result • Overly sensitive to feedback
Baby Boomers in the Market • Are interested in products and services that will allow them to regain control of their time • Believe technology brings with it as many problems as it provides solutions • Want products and services that have been customized for them, the individual • Believe rules should be obeyed unless they are contrary to what they want; then they’re to be broken • Want products and services that will indicate to their peers that they’re successful