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If you aren’t paying attention to what’s happening with Facebook, you need to. They updated their algorithm, and yes - this affects bloggers.
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Facebook Updates Algorithm BLOGGERS, PAY ATTENTION! WWW.BECOMEABLOGGER.COM
Facebook Algorithm Changes FEBRUARY 4TH 2004 THEFACEBOOK.COM It became a way for college kids to connect with each other online. WWW.BECOMEABLOGGER.COM
Facebook Algorithm Changes NOVEMBER 7TH 2007 FACEBOOK FAN PAGES It shifted the demographic of the platform from college students to young professionals. Fans became very valuable, and you could even purchase more fans. WWW.BECOMEABLOGGER.COM
Facebook Algorithm Changes MARCH 30TH 2012 FACEBOOK TIMELINE Timeline gave a unique opportunity to tell stories in a more engaging way. WWW.BECOMEABLOGGER.COM
Facebook Algorithm Changes 2014 DECLINE IN FACEBOOK ORGANIC REACH Organic reach had dropped drastically between 2012 and 2014 by about 50%. WWW.BECOMEABLOGGER.COM
Facebook Algorithm Changes JUNE 29TH 2016 "BETTER" FACEBOOK NEWSFEED New "better newsfeed" will feature friends and family at the top of your feed. The downside, this may cause reach and referral traffic to decline for some pages. WWW.BECOMEABLOGGER.COM
What This Means for Bloggers THE ONLY CONSTANT IS CHANGE. Be prepared. Facebook will keep updating their algorithm as to how it will best fit their business. WE CAN NO LONGER DEPEND ON FACEBOOK FOR ORGANIC REACH. THIS IS BIGGER THAN FACEBOOK. Other social media networks are following suit. WWW.BECOMEABLOGGER.COM
What to do as Bloggers? Focus on the QUALITY of your... CONTENT > CONTENT CONTENT> You can control the quality of your content and your platform but not the changes that happen in social media updates. WWW.BECOMEABLOGGER.COM
What to do as Bloggers? WORK HARD WWW.BECOMEABLOGGER.COM
What to do as Bloggers? GET PEOPLE THERE Move people from social media platforms onto your page. WWW.BECOMEABLOGGER.COM
What to do as Bloggers? BUILD YOUR EMAIL LIST This should be your primary focus. Make sure everything you do has the goal of getting people onto your email list. This keeps you in control of your business. WWW.BECOMEABLOGGER.COM
What to do as Bloggers? HAVE A BUSINESS MODEL Create a business plan. Not sure where to start? Search around online or join groups or coaching clubs such as the Become a Blogger coaching club. "Whether you think you can, or you think you can’t, you’re right." - Henry Ford WWW.BECOMEABLOGGER.COM