How To Use Digital Marketing To Promote Your Business Online ppt

1. Digital marketing is the process of using digital technologies to promote or market products or services. Digital marketingcan be used to promote a wide variety of products and services and is often used in conjunction with traditional or offline marketing methods such as television, radio, print and onlineadvertising. Whydigitalmarketingisimportantfor onlinebusiness? Anybusinessneedspromotionforgrowth.Promotioninvolvesmakingthe existenceof your business knowntoasmany people as possibleand persuadingthemtobuy yourproductsandservices. In the new millennium, Internet is the most powerful medium for business promotion as billions of people have access to it and they are the potential audiencetoreceivecommunicationaboutyourproducts andservices. You will find that internet usage has grown rapidly in China since 2006 and inIndia since2009.Itis clear thatinternetis an effective mediumfor advertising and promoting your products as more and more people are accessing it. Also,with the rapid growth in the use ofsmartphones in the lastfewyears,theInternethasbecomemobileandaveryusefultoolfor theconsumertoenhanceitsusage. Digital marketing is a fast growing and changing field with immense scope for innovation.Like otherbranchesof knowledge,there arenoset principlesofdigital marketing. Howdoes Digital Marketing Work? It works by using a variety of digital channels to reach the target audience. Digital channels include email, social media, search engines services, and websites.Itusesavarietyofdigitalchannelstoreachthetargetaudience. HowToUse DigitalMarketingTo PromoteYourBusinessOnline?

2. You can use asingle channelor a mix ofseveraldifferent channels to reach yourtargetaudience.The mostimportantpartofanydigital marketing strategyiscreatingcontentthatistargeted toyour target audience. Your contentshould berelevant,interesting,anduseful toyour target audience. This allows you to use marketing to run cost-effective marketing campaignsbasedonthebuyer'sjourney. How To Use Digital Marketing In 8 Easy Steps. Buildyourwebsite Creatingawebsiteisthe first milestoneinyourorganization's digital marketingjourney. Theentire digitalmarketingproject revolvesaround the website. Thewebsitegivesbasicinformationaboutyour companyand its products andservicesandisyour firstadvertising postinthe digitalworld. The websitecanalsocollectleadsfrompeople interestedinyourproductor services. GetaDomainName Ifit isa new business,you can createanew and catchydomainname for yourwebsite.'GoDaddy.com'isaregistrarforInternetdomainnames whereyou canregisteryourdomainname forafee.Therearemany other registrarsthatyou canexplore. Hostyourwebsite Yourwebsitewillrequire storageandserversandhostingyourwebsite means creatingserver spaceandanIPaddress foryourwebsiteon the WorldWideWeb.

3. TherearevarioushostingserviceproviderslikeHostGator.comor GoDaddy.com.Oneofthe important factorsin choosingawebsitehosting serviceispage loadingspeed. CreateContentandDesignaWebsite Onceyou haveyourdomainnamehosted,you'llneedtodesignyour websiteandcreate contentforit.Well-written andrelevant contentwill becomepopularonthe internet. WordPresshasbuilt-in 'plug-ins'for almost allwebsite functionality.Some ofthemare:creatingposts,creatingwebpages,backingupdata, managingcomments(accept,reject, spam,replyordelete), titles, subtitles, bold,font, italic,alignment, linkimages,addingvideo,etc., addingsocial share icons,adding metadescription,snippet view,addingtags,creating usersandgiving thempermissions(read/write),membershipmanagement, analytics, improvingperformance, creatingamobileversionofthewebsite, SEO,etc. SearchEngineOptimization(SEO) MostoftheInternettrafficontheInternetisdirectedby'searchengines'. Youallmustknow Google asasearchengine. Theusertypes inwordsrelatedtothetopiche islookingfor(called keywords)andthesearchenginereturns results ofmatchingwebsites. Needlesstosay,yourwebsiteshouldbesearchengine friendlysothat wheneverkeywordsare typed,yourwebsiteappearsat thetop ofthe list. SearchEngineMarketing (SEM) Ifyouwanta guaranteethatyourwebsitewillbereturnedatthetopof the searchresults,youcanpaythesearchengineforthisservice.

4. Sowheneverkeywordsaretypedin,your searchenginewill alwaysreturn the topofthesearch results.Searchenginesusually charge forthenumber of timesyourwebsiteisclicked afteritappearsinthe searchresults. This is calledthe'PayPerClick(PPC)'model.Ofcourse,when twoor morepartiesare bidding forfirstposition in thesearchresultsfor the same keyword,the first positionisawardedtowhoever paysmoreper click; The secondhighestgetssecondplace,andsoon. Search EngineMarketing(SEM)is aneffectivewaytodrivetraffictoyour website.It isan importanttool forbusiness growth indigitalmarketing. 7.E-mailMarketing Emailmarketingisan importantpartofacompany'sdigital marketing strategy.Emailmarketingrelies onadatabase ofemailaddressestowhich youcansendyourpromotional literature. Therearemanytoolsavailablethatmanageyouremailmarketing campaigns. They provide alotofanalyticaldatasuch asthe percentageof emailsopened,bouncerates,automationof emailcampaigns,email marketingcampaigneffectiveness,andsoon. You cansignupforanyemailmarketingserviceproviderlike Zohoor Mailchimp.Seeanexampleofemailmarketing. 8.SocialMediaMarketing(SMM) Socialmedia marketingreferstomarketingthrough socialmediaplatforms suchasFacebook, Twitter,etc. Sincethesemediaare verypowerfulwitha lot oftraffic,social mediamarketing isaneffective method ofdigital marketing. Social media marketingworksbesttodrive traffic toyourwebsite.Social media marketing(SMM)takesa lotofanalysisontheeffectivenessof advertisingcampaigns,conversionrates,etc.

5. Herewewould like toadd the interdependence of variousdigitalmarketing tools.Forexample, socialmediamarketingand emailmarketinggohandin hand. Trafficfromsocialmediaincludesemaildetailsofusers.This data canbeusedto enrichyoure-mailmarketingcampaignswhich in turnwill increasetheconversionratethroughsocial media. Conclusion- We have seen in this blog, the importance of Digital Marketing forbusiness.DigitalMarketinghelpspromoteandgrowyour business.DigitalMarketing isan ever-expandingfieldof knowledge andcan be masteredonlyby applying it.Sowhatareyouwaitingfor? Giveusyour digitalmarketingprojectandgrowyourbusiness.