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Trade Marketing Process

Trade Marketing Process. Deeb MacDonald & Associates, L.L.C. Trade Marketing Development. Brand Strategy /Trade tactics review Structural analysis and recommendations Roles and responsibilities development Trade marketing process development

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Trade Marketing Process

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  1. Trade Marketing Process Deeb MacDonald & Associates, L.L.C.

  2. Trade Marketing Development • Brand Strategy /Trade tactics review • Structural analysis and recommendations • Roles and responsibilities development • Trade marketing process development • Sales management process development • Cash application process development • Customer payment development • Deduction management process development • Analysis and reporting development

  3. Structural Analysis • Determine Key Stakeholders • Analyze structure and organization • Analyze roles and responsibilities • Develop recommended structure • Define roles and responsibilities

  4. Strategy/Tactics Review • Review strategy vs. market and customers • Review strategy vs. competition • Develop promotional guidelines • Develop tactical promotion menu • Communicate to stakeholders

  5. Trade Marketing Process Development • Review Trade goals and objectives • Determine budget methodology • Build customer/market structure • Develop promotion menu • Develop planning tools • Develop budgets and management tools • Build analysis process • Build audit process • Develop reports

  6. Sales Management Process • Develop field planning process • Develop calendar for key milestones • Develop Sales/Broker funds management process • Develop quarterly review process • Develop field reports • Develop and conduct field training

  7. Cash Application Process • Track order to cash • Develop identification process • Develop application process • Tie into reporting systems • Develop reports

  8. Customer Payment Development • Develop off invoice application • Develop draft or 3rd party payment program • Develop Trade Marketing system interface • Develop reports

  9. Deduction Management • Develop identification process • Develop interfaces within company • Develop field communications • Develop clearing process • Develop collection process • Develop reports

  10. Analysis and Reporting Development • Develop promotional analysis process • Develop budget analysis tools • Develop and Provide reports to all stakeholders

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