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Growing Distrust in Standard Email More than 2/3 of all email traffic is spam or contains a virus Rapid rise in phishing attacks “Bad actors” abuse email to send spam, conduct fraud, distribute malware Result of architectural flaws in email system: No sender identification
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Growing Distrust in Standard Email • More than 2/3 of all email traffic is spam or contains a virus • Rapid rise in phishing attacks • “Bad actors” abuse email to send spam, conduct fraud, distribute malware • Result of architectural flaws in email system: • No sender identification • No sender accreditation • No message security • No sender reputation • No sender accountability
Spear Phishing for Nonprofit Donors Spoofed Email -> Fraudulent Website
Increasing Delivery Barriers • To protect their inboxes, recipients are adopting email service providers and anti-spam software that promise to make email “safe.” • Recipients cannot (and do not want to) separate good from bad email • These anti-spam systems are error-prone and create “collateral damage:” • Legitimate email can be blocked anywhere – there is no assurance of delivery. • Email functionality is often mangled – images are suppressed, links are disabled. • Recipients are losing trust in the communications medium. • Delivery is becoming unmanageable • Every ISP and recipient domain operates with its own system and its own rules. • Few standards to support reliable email delivery.
Inbox Delivery:It varies by ISP, client, and message Disrupted Communication Perfect Delivery
