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Account Based Marketing

Account Based Marketing is a specific content and recommendations based on visitors’ industry, role, stage of sales cycle, or many other parameters, to send targeted messages about the challenges they face, and how you can help solve them. Also Study about Account based marketing stages and how it works.

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Account Based Marketing

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  1. ACCOUNT BASED MARKETING(ABM MARKETING) PERSONYZE

  2. What is Account Based Marketing? • Use specific content and recommendations based on visitors’ industry, role, stage of sales cycle, or many other parameters, to send targeted messages about the challenges they face, and how you can help solve them. • Personyze makes it easy to implement your ABM strategy, giving you the ability to use a state of the art personalization engine to tailor the site experience to individual client accounts.

  3. Key-Notes Under ABM Marketing • highly-personalized for messaging • To multiple decision makers • Goes Through multiple channels • Different stages of the buying journey • Helps in align revenue-generating departments • To close qualified accounts quicker • Increase Customer Lifetime Value (CLV)

  4. Stages Under ABM Marketing

  5. Working of Account Based Marketing • Identify the Prospects This is the first step in ABM, the team needs to identify the key accounts from the list of all accounts they have. This is very crucial step as this will decide the next course of action. Selection of the key accounts can be based on various aspects such as business revenue, location, demographics, industry etc. • Create the marketing plan for the selected account. This process emphasize on the creation of the structured marketing approach to develop the highly customized marketing plan. • Market the created plan to the client Take your highly customized plan to the client and implement the same on the ground. This step is a combination of understanding the account needs and implementing the same. • Measure the result of the plan Last step the marketing is to measure the output of the marketing strategy implied in the process.

  6. For More InformationLog on PERSONYZE

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