Online Digital Marketing Course and Certification Program from XLRI

1. How to Build Your Knowledge in Digital Marketing with Online Courses, Easy Steps to Follow Digital marketing is that field of marketing which covers all the modes of marketing on the digital platform of internet. The different modes of internet are display marketing, email marketing, search engine marketing, social media marketing etc. All the modes that are mentioned above are used in digital marketing to interact and engage meaningfully with the customers, generate leads and sell products and services through e-commerce portals. Digital marketing is one of the most exciting domains within marketing these days. Youngsters and professionals are keen to make a career in this field. This has led to the best online digital marketing courses being available to them where they can learn the ropes of digital marketing at their own time. These courses help the students get the basics of digital marketing right. However, in order to gain expertise in this field, the students need to learn from other modes as well. To begin with, a student of digital marketing should search for a course online. The course should have both functional as well as theoretical knowledge imparted through it. For example, one can search on Google for specific keywords like ‘digital marketing for beginners’ or ‘digital marketing with internship opportunity’. The student should shortlist some courses and then look for online reviews about these courses. He should also check if the timeline and schedule of the course matches with his own ability to take part in it. He can also call the customer services department of the course providing company to clear any doubts regarding the course. While undergoing the course training, he should also give his time and effort in looking for free or paid online content and tools where he can brush up the theoretical skills learnt and apply them practically. Tools like Google Adwords, Google Adsense, Facebook advertising, Google Analytics are common for any digital marketer. It is therefore a good idea to practise on these tools and understand how to make the best use of them. You can also practise by creating simple Facebook pages and WordPress blogs to apply your digital marketing learning. After completing the above-mentioned tasks, a student will find himself equipped with the knowledge and resources to do well within the field of digital marketing. He can either find a job with a company as a digital marketer or become a freelancing entrepreneur in the field.