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Digital Marketing ppt

what is digital marketing? why it is necessary for the 21st century?

Prerna13
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Digital Marketing ppt

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  1. Digital Marketing By Prerna Garg

  2. Contents • About Digital Marketing • Benefits of digital marketing • Difference between traditional and digital marketing • Methods of digital marketing • Search engine optimization • Social media marketing • Courier option

  3. What is digital marketing? • Digital marketing also can say online marketing is a method of promoting products and services online so as to reach a niche audience. It is the method through which brand awareness is created among people related to the business or services provided by the business.

  4. Benefits of digital marketing- • Brand awareness is created • Increase sales • Reach the targeted audience • Global as well as local reach • Advertisement on multiple platforms • Less cost

  5. Difference between- Traditional Marketing Digital Marketing It is a new way of marketing done with the help of technology. It includes advertisements on different apps and platforms. It is a more effective method and is less costly. It can reach global customers. For doing this one does not require any marketing person as anybody can learn it and do on their own. • It is the old way of marketing without technology. • In includes advertisements in newspapers, hoardings, etc. • It is a less effective method and is very costly. • It cannot reach global customers. • For this kind of marketing people require a marketing person for the distribution of pamphlets, etc.

  6. Methods of doing Digital Marketing ORGANIC METHOD PAID METHOD SEO(Search engine optimization) Advertisement On Google, Facebook, and different platforms

  7. SEO(Search Engine Optimization) • It is the organic method of doing digital marketing. • It is free of cost. • It helps in increasing brand awareness and leads. • Tools that help in doing SEO- • Google search console • Google analytic tool

  8. Social media marketing It is the paid method of digital marketing in which business owners advertise on different platforms to reach the targeted audience. Different platforms for marketing include- • Email marketing • Facebook marketing • Running ads on different apps like Truecaller, Spotify, etc. • Running ads on social media platforms like Instagram.

  9. Courier option after digital marketing • Freelancer- one can work as a freelancer and earn a handsome amount per month after this course. • Entrepreneur- open his/her own company. • Job- can work in some companies as a digital marketer.

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