21st Century: The Era of Digital Marketing Agencies

1. Date – 15/12/2016 What your Business needs in 2017: Digital Marketing Agencies Why does a business need digital marketing? The answer to that question is easy and can be found solely through observation. If one observes closely, one can clearly see the vast number of electronic devices being used nowadays to ease the way of life. Over 3 billion people regularly access the internet and depend heavily upon it. Digital marketing has opened up the playing field for small and medium-sized firms and brought them on level with large corporates, through its affordability and accountability. It is a fresh twist to the old advertising M.O. wherein salesmen went door to door and publicised their product to their “potential” customers. Now, almost every household is equipped with internet services and has access to social media platforms like Pure Design Solution A unit of PDS Enterprise Pvt. Ltd., Unit 40, Centrum Plaza, Sector 53, Gurgaon, India. Call Us - 91 124 4143050 Email Us - info@puredesignsolution.com

2. Date – 15/12/2016 Facebook (As of the third quarter of 2016, Facebook had 1.79 billion monthly active users according to Statista) and access Google for almost every other query they have. Digital Marketing Agencies have been instrumental in striking the right balance between marketing and technology to bring consumers closer to the products and brands of their choice. With each passing year, such agencies have upped their efforts and are coming up regularly with new and innovative methods to reach their consumers. The physical interaction between the consumer and seller has reduced dramatically as one can purchase almost anything- from pin to plane- sitting in the comfort of one’s house. Basically, digital marketing has eased our way of life and has improved it manifolds. There are virtually eight types of digital marketing namely:- Search Engine Optimisation (SEO) Pay Per Click Advertising (PPC) Social Media Marketing Pure Design Solution A unit of PDS Enterprise Pvt. Ltd., Unit 40, Centrum Plaza, Sector 53, Gurgaon, India. Call Us - 91 124 4143050 Email Us - info@puredesignsolution.com

3. Date – 15/12/2016 Content Marketing Affiliate Marketing Viral Marketing Influencer Marketing Online/Website Marketing Digital Marketing agencies use these methods to connect with potential consumers online and track them from the first interaction and throughout the entire buyer’s journey. Nowadays, the consumers possess mobile devices and access shopping websites and other content using the same. Therefore, such agencies make sure that they connect with mobile customers as well and analyse and adapt in order to realise greater ROI/revenue for their clients. Pure Design Solution A unit of PDS Enterprise Pvt. Ltd., Unit 40, Centrum Plaza, Sector 53, Gurgaon, India. Call Us - 91 124 4143050 Email Us - info@puredesignsolution.com

4. Date – 15/12/2016 Digital marketing has an edge over old marketing strategies as it optimizes the user experience and brings a fresh aspect to the age-old marketing methods. It levels the playing field as any start-up with a solid marketing strategy can take on an experienced player as in the end, all that matters to the consumer is quality, price and utility of a product. Another important aspect is that consumer databases are maintained and inputs/complaints/feedbacks of consumers are given priority and refinement of advertising strategy takes place based on it. Basically, using a small but considerable investment a brand/product can be put on the global map for the world to Pure Design Solution A unit of PDS Enterprise Pvt. Ltd., Unit 40, Centrum Plaza, Sector 53, Gurgaon, India. Call Us - 91 124 4143050 Email Us - info@puredesignsolution.com

5. Date – 15/12/2016 see and judge, which is comparatively a better and beneficial strategy. There is greater exposure to a product along with greater engagement with the consumer and at the same time there is negligible intrusion in the consumer’s personal schedule. Moving and keeping up with the ever-changing social trends is the only challenge faced by Digital Marketing agencies. In all, digital marketing is the way forward for advertising and publicising a brand, product or service using lesser investment and achieving exposure to a larger audience. For further http://www.puredesignsolution.com information visit @ https://www.facebook.com/Puredesignsolution https://plus.google.com/+PureDesignSolutionGurgaon Pure Design Solution A unit of PDS Enterprise Pvt. Ltd., Unit 40, Centrum Plaza, Sector 53, Gurgaon, India. Call Us - 91 124 4143050 Email Us - info@puredesignsolution.com