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Zara Case Study Help, SWOT & PESTLE Analysis with Q & A - Assignment Prime

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Zara Case Study Help, SWOT & PESTLE Analysis with Q & A - Assignment Prime

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  1. Zara Case Study Help Assignment Prime's Zara Case Study Questions and Answers

  2. Overview of Zara Details about Zara – • Zara is a Spanish fashion retailer. • It is founded in 1975 as Zorba that was renamed to Zara. • It is founded by Amancio Ortega and Rosalia Mera. • The first store was opened in Arteixo, Galicia, Spain.

  3. Mission Statement • At every store – • Save energy • The eco-friendly shop • Produce less waste and recycle • Commitment extends to all staff • An environmentally aware them. • For distribution channel- • Environmental-friendly. • During manufacturing and featuring- • Use ecological fabrics. • Organic cotton. • Manufacture aware team. • In transportation • Use bio-diesel fuel.

  4. Vision Statement • The Vision of the company is – • “Zara is committed to satisfying the desires of our customers. As a result, we pledge to continuously innovate our business to improve your experience. We promise to provide new designs made from quality materials that are affordable.”

  5. Zara Success Story • In 1975, the first store was opened in Arteixo, Galicia, Spain. • In 1980, instant fashion was introduced. • In 1990, the company started international expansion. • In 2010, it launched its online boutique. • In 2014, it started using RFID technology. • In 2015, it ranked at 30 on the Interbrand’s list of best global brands. • In 2019, it updated the old Zara logo to overlapping letters.

  6. Strategic Analysis On Zara Zara Case Study PESTLE Analysis Political • Anti-counterfeiting trade agreement • Good international relations • Trade sanction Economical • Currency fluctuations • Variant tariffs • Unemployment

  7. Strategic Analysis On Zara Zara Case Study PESTLE Analysis Social • Age group and size • Culture and tradition • People’s perception Technical • User friendly apps • Social media marketing • Technical growth

  8. Strategic Analysis On Zara Zara Case Study PESTLE Analysis Legal • Litigation rights • Copyrights • Advertising truths Environmental • Climatic changes • Availability of natural resources • Energy and waste

  9. Strategic Analysis On Zara Zara Case Study SWOT Analysis Strengths • Brand awareness • Cost efficient • Fast delivery Weaknesses • Short lead time • Minimum advertisement • Lack of e-commerce Zara Case Study SWOT Analysis Opportunities • Online market expansion • Global market penetration • Numerous stores Threats • Design challenges • Global and local competitors • Exchange rate fluctuations

  10. Trending Zara Case Study Questions • Zara Case Study Supply Chain Management • For the success of any company, its supply chain has a huge role to play in it. It defines the flow of goods from one step to another. Zara follows an approach as defined below. a) Procurement methodology b) Proximity of supply c) Production feedback d) Local manufacturing e) Demand forecasting

  11. Trending Zara Case Study Questions • Zara Fashion Case Study • In 1980, Zara introduced this ‘Instant Fashion’ with a motive to reduce lead times and react to new trends in a quicker way. This has favored the company in a brighter way that it started expanding overseas and now is one of the leading apparel retailers across the globe. • Zara RFID Case Study • It was in 2014 that Zara began using RFID technology. If you are not aware of this, then it is a radio frequency identification chip that is embedded into the tags attached to the clothes. These are used to keep track of the products in the inventory and the stock. These are removed from the garments at the time of payment and reused for other garments.

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