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IT outsourcing sales support

Indian Outsourcing Company wanted assistance to identify and target new corporate clients in the US Market. Client wanted us to identify potential customer companies, Opportunity size, Improvement on Sales Team Approaching strategy. Based on the Client’s requirement we interviewed Top Level Management, Decision makers, Sales Head, R&D Head, customers. Client got heavily benefited as outcome of research gave him clearer identification and targeting of potential customers, more accurate and directed pitches and campaigns.

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IT outsourcing sales support

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  1. THE BUSINESS RESEARCH COMPANY TECHNOLOGY CASE STUDIES

  2. Case Study -IT Outsourcing Sales Support • A leading Indian IT outsourcing company wanted help to identify and target new corporate clients in the US market. • The company wished to: • Identify potential customer companies • Prioritize them in terms of opportunity size • Improve the sales team’s approach • Understand the size of the potential market in order to benchmark sales performance better REQUIREMENT The Business Research Company Copyright TBRC Business Research. All Rights Reserved.

  3. Case Study -IT Outsourcing Sales Support • The findings were delivered to the client as: • A list of potential customer companies by size • Key management and purchaser contacts • Estimated IT outsourcing budget and requirements by customer company • Market opportunity assessment • Tailored marketing strategy for penetrating key companies SOLUTION The Business Research Company Copyright TBRC Business Research. All Rights Reserved.

  4. Case Study -IT Outsourcing Sales Support • We conducted a thorough research of the specific IT company: • Primary research: Interviewing top level management, Decision makers, Sales Head, R&D Head, customers. • Research of proprietary company and contacts databases to identify target companies and executives. • Our Analysts (industry experts) used the information gathered from the above sources, analyzed the data and offered a detailed solution to the client. METHODOLOGY The Business Research Company Copyright TBRC Business Research. All Rights Reserved.

  5. Case Study -IT Outsourcing Sales Support • The client achieved significant like-on-like sales growth through: • Clearer identification and targeting of potential customers. • More accurate and directed pitches and campaigns. • Benchmarking of sales team performance against the market opportunity. CLIENT BENEFITS AND FEEDBACK The Business Research Company Copyright TBRC Business Research. All Rights Reserved.

  6. DISCLAIMER All Rights Reserved. These presentations and reports should not be reproduced, re-circulated, published in any media, website or otherwise, in any form or manner, in part or as a whole, without the express consent in writing of TBRC Business Research. Any unauthorized use, disclosure or public dissemination of information contained herein is prohibited. Individual situations and local practices and standards may vary, so viewers and others utilizing information contained within a presentation are free to adopt differing standards and approaches as they see fit. You may not repackage or sell the presentation. The facts of this report are believed to be correct at the time of publication but cannot be guaranteed. Please note that the findings, conclusions and recommendations that TBRC Business Research delivers will be based on information gathered in good faith from both primary and secondary sources, whose accuracy we are not always in a position to guarantee. As such TBRC Business Research can accept no liability whatever for actions taken based on any information that may subsequently prove to be incorrect. The Business Research Company Copyright TBRC Business Research. All Rights Reserved.

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