WHO ARE YOU? WHO ARE MILLENNIALS?

1. WHO ARE YOU? WHO ARE MILLENNIALS? Generational Differences and Why Knowledge is Important

2. Who We Are: Presenters: James Forkum Dean and Athletic Director: Santa Rosa Junior College Sherry Forkum Director of Writing & English Professor: William Jessup University Principal Consultants: Advanced Knowledge Consulting gendiff.com

3. Presentation Agenda • Introduction • Review the Generations • Millennials • Practical Applications • Summary • Questions and Answers

4. WHY IS THIS IMPORTANT? • Family Dynamics • Know Them to Understand Them by Knowing Ourselves • Team-Building, Change, Motivation, and Maintaining/Increasing Relationships

5. GENERATIONAL YEARS • G. I. Generation – 1901-1924 (ages 84-107) • Silent Generation – 1925-1942 (ages 66-83) • Boomers – 1943-1960 (ages 48-65) • Generation X – 1961-1981 (ages 27-47) • Millennials – 1982-2002 (ages 6-26) • Homeland – 2003 - (Ages 5 and under)

6. GENERATIONAL COMPARISONS

7. Continued…

8. Demography of the Future • Paperless Home/Learning/Work Environments Psychologically people are tactile Like to hold, handle, open something • Telecommuting/Virtual Classrooms Social need to work in groups Meet physically Interact

9. COHESIVENESS • Intergenerational Conflict – family dynamics, hinders plans, products, and ideas from moving forward • Detrimental Effects – communication, working relationships, undermining

10. Cohesiveness Continued… Team Conflicts – Boomers – view Gen Xers as too impatient, throw out tried and true Gen Xers – view Boomers as inflexible to change/ say the right thing to the right person Silents – view Boomers as self-absorbed, share too much information Boomers – view Traditionalists as rigid/dictatorial Gen Xers – view Millennials as too spoiled/self-absorbed Millennials – view Gen Xers as cynical/negative

11. A team that allows choices and openly explores ideas, and whose members value learning, will better accommodate the needs and values of members of different generations. Constance Patterson, PhD

12. Is this the image that came to mind?

14. General Characteristics • Largest Generation in History • The Most Affluent in History • The Most Educated • The Most Diverse (36% non-white) • Self-Described Optimists and Team Players • Follow Rules More Readily (Different Time Schedule) • Accept Authority Easier than Their Parents Did • Surpass their Parents in the use of Technology • Multiprocessing Skills • Wanted – Protected – Worthy

15. Continued… • Known for Hard Work (A Grassroots Reconstruction of Community, Teamwork, and Civic Spirit • Community Service, Race, Gender Relations, Politics, and Faith • Capacity to Mobilize Volunteers for Worthwhile Causes, (using the Internet) • Are in Line to Become the next Hero Generation

16. Howe and Strauss state: The generation will be known for its reversal of most trends measuring poor behavior, including violent crimes, suicide, sex, and alcohol and illicit drug use. “Boomers started out as the objects of loosening child standards in an era of conformist adults. Millennials are starting out as the objects of tightening child standards in an era of non-conformist adults. By the time the last Millennials come of age, they could become…the cleanest-cut young adults in living memory.”

17. 7 TRAITS • Special – From Precious Baby Movies to Effusive Rhetoric • Sheltered – Explosions of Child Safety Rules and Devices • Confident – High Levels of Optimism, Often Boast of Power and Potential • Team-Oriented – New Emphasis on Group Learning, Tight Peer Bonds • Achieving – Accountability Rising, Best Educated, Best Behaved • Pressured – Pushed to Study Hard, Take Advantage of Opportunities • Conventional – Take Pride in Behavior, Comfortable with Parent’s Values

18. Working Characteristics • Teamwork Activities • Cooperative Grouping • Experiential Activities • Structure • Use of Technology • Email/Instant Messaging are Natural Communication and Socialization Mechanisms

19. Wired/Wireless • Digital Natives • Cell Phones • MP3 Players/iPods (iPhone) • Texting • Web Surfing • MySpace/Facebook • Finger on the pulse of the World • Right Here/Right Now Generation

20. Digitally Literate • Intuitive • Although, understanding technology and source quality may be shallow • More visually literate than any other generation • They move between real and the virtual instantaneously • Literacy goes well beyond text, because of visual media • Text literacy may be less well developed.

21. 10 Attributes of an Information-Age Mindset (J. Frand) • Computers are not technology • The Internet is better than TV • Reality is no longer real • Doing is more important than knowing • Learning more closely resembles Nintendo than logic • Multitasking is a way of life • Typing is preferred to handwriting • Staying connected is essential • There is zero tolerance for delays • Consumer and Creator are blurring

22. The Millennial World • Average teenager spends more than 72 hours a week using electronic media (2006) • Pew Internet research – nearly 80% of 28 and younger regularly read blogs/ 30% of 29-40 • 40% of teenagers and 20-somethings have created their own blogs • A cult of groupthink, - collaborative and team-oriented

24. CURRENT NEGATIVE TRENDS AND PROBLEMS • Underage Drinking • Marijuana Use (High) • Rave Culture (Ecstasy Use) • Sexually Promiscuous (Hooking Up) • Technology Use Etiquette (Misuse) • Time Management • Poor Communication Skills • Media Oriented (Self-Image)

25. Some Other Negatives • Multi-tasking • Poor Communication Skills (writing) • Oral Communication • Math Skills • Mass Stimulation • Lack of Critical Thinking/Problem Solving as an individual • Plagiarism/Cheating (turnitin.com) • Problem Discerning Truth (Wikipedia)

26. Suggestions for Success • Tell the Truth • Let Them Know That What They Do Matters • Explain the “Why” and What Is In It For Them • Learn Their Language, Communicate In Their Terms • Make the Home Environment Fun • Model The “Way” • Build Relationships • Challenge To Find Technological Solutions To Everyday Issues

27. 25 year old Chris HalesCEO of Anti-Matter Media Two things represent my generation. Technology and the “Do-It-Yourself” aesthetic. With the increase in technology, opportunities for networking with others seem endless, enabling us to turn out more authors, films, record labels and artists than previous generations. When you put the two together you have the recipe for a generation that is willing to go out and make stuff happen on their own.

28. SUMMARY • Provide Structure • Provide Leadership and Guidance • Encourage the Millennial’s Self-Assuredness, “Can-Do” Attitude, and Positive Personal Self-Image • Take Advantage of the Millennial’s Comfort Level With Teams. Encourage Them To Join • Listen to the Millennial • Millennials Are Up For The Challenge and Change

29. Time for You Questions and Answers If you care to have a copy of this PowerPoint, please drop us an email through our website at gendiff.com, or download it from our website.