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Mumbai Dabbawala Case Study

Founded in 1890, Mumbai Dabbawalas are the men dressed in traditional white outfits with Gandhi caps delivering home-cooked food to Mumbaikar from home to office daily.<br><br>They are a strong army of nearly 5,000 people who ensure that 2,00,000 people get their lunch on time at their offices.<br><br>Their work is so efficient that many famous personalities like Richard Bradstone and Prince Charles have visited them.<br><br>Moreover, these men in white have given lectures at different business schools. Therefore, they are six sigma compatible.

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Mumbai Dabbawala Case Study

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  1. STREAMLYNACADEMY.COM MUMBAI DABBAWALA CASESTUDY

  2. INTRODUCTION CASESTUDYOFPOPULAR MUMBAIDABBAWALASYSTEM

  3. THE INVENTION OF MUMBAIDABBAWALA Foundedin1890,MumbaiDabbawalasarethemendressedin traditional white outfits with Gandhi caps delivering home- cookedfoodtoMumbaikarfromhometooffice daily. Theyareastrongarmyofnearly5,000peoplewhoensurethat 2,00,000peoplegettheirlunchontimeattheiroffices. WithnoeducationtoworkasclerksinthehomesofBritishers butwithenoughenergytoembarkonanyhardwork,theidea ofdeliveringhome-cookedfoodwasborn. Thuswasthelaunchofthe“DabbaDeliverySystem”inMumbai.

  4. HOW DID THE MUMBAI DABBAWALAEMERGE? Nearly125yearsago,aParsibankerworkinginFortBranchwanted to have home-cooked food in his office. So he appointed a young man who belonged from Gurgaon to get his lunch from his home everyafternoon. Itishowthejobof1stDabbawalaemerged. TheMumbaidabbawallapricewasnearlytwoannasatthattime. Soon, the business started picking up and gaining popularity because of the visionary work of Mahadeo HavajiBacche,whoconsideredthisagoldenopportunity anddecidedtogrowitasabusiness.

  5. HOWCOVID-19AFFECTED THEDABBAWALAS TheCOVID-19Pandemichasdealtacruelblowtothemenin white. Thousands of dabbawalas retreated to their original homesinrurallocationsasthevirusragedacrossMumbai,a cityofover20millionpeople,cripplingthecentury-oldfood supplychain. Someofthemweresurvivingonstaterationsandcharities. They neither had electricity nor mobile connectivity in their homes.

  6. GROWTH OF DABBAWALAS In October 2020, an official website for the dabbawalas, digitaldabbawala.com,waslaunched.Itisanofficialwebsite thatincludesdetailsofallthedeliveryorganizations. InNovember2020,theylaunchedaDabbawalaapptomake food delivery accessible and uncomplicated. The app helps youfindfoodandorderfoodfromwhereyouare. InAugust2021,thedabbawalaslaunchedtheirdigital operationknownasCentralKitchen,whichletscustomers placeordersforawidevarietyoffoodfordelivery.

  7. STREAMLYNACADEMY StreamlynAcademy:-StreamlynAcademy offersthebestDigitalMarketingcourses& Programmatic Advertising Training in Bangalore. Learn from industry experts & accomplish internationally recognized Digital MarketingCertifications. Contact-https://streamlynacademy.com/

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