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Perfect Storm  Hispanic Marketing

Art Turock & Associates Perfect Storm  Hispanic Marketing Population increasing ‘09-15% -  ‘50-30% Earnings staying in US, ‘07-$24 Billion Declining dining out-> need for meal solutions Cocooning-> upsurge in cooking, need recipes Open to brand switching> legitimizing private label

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Perfect Storm  Hispanic Marketing

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  1. Art Turock & Associates Perfect StormHispanic Marketing • Population increasing ‘09-15% - ‘50-30% • Earnings staying in US, ‘07-$24 Billion • Declining dining out-> need for meal solutions • Cocooning-> upsurge in cooking, need recipes • Open to brand switching> legitimizing private label • New frugality need for affordable luxuries • First move advantage for innovators • Resource constraints trigger innovation • Sales growth + margin enhancement opportunities

  2. Direct Mail In-Store Experience Non-Traditional Partners Ethnic and Specialty Integration

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