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SMPL has established itself as a sought after brand in the aftermarket space. Initially, the brand started with aftermarket suspension and steering components and now has expanded into other components within the four wheelers and commercial vehicle space.
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SONAMANDHIRAPRIVATELIMITED (Formerly known as Mandira Marketing Pvt.Ltd.) 1
AboutUs Sona Mandhira Private Limited (Formerly known as Mandira Marketing Pvt. Ltd.) established in the year 2012. Our company is in the automotive manufacturing and trading aftermarket business for passenger vehicles and light commercialvehicles. Our state of the art facilities provides wide range of Steering and Suspension Parts, Brakes, Shock absorbers, Filters, Bearing, Rubber Bushings and other automotive parts as we grow ourportfolio. Our Pan-India distribution network covers Tier-1 / 2 / 3 cities. We also export our manufactured and traded products around theworld. Integrity Safety and quality is our core focus andmission. 2
SMPL in AutomotiveAftermarket India is the second largest automotive aftermarket in theworld. The demand for routine maintenance parts will increase at least 10 times faster across India than in North America andEurope 3
SMPL Distribution channelinsight Our distribution channel is categorized into retailers, wholesalers and distributor segments. In terms of size, the retailer segment is anticipated to dominate the market, whereas the wholesale and distribution segments will witness the fastest growth from 2020 to 2027. The automotive aftermarket plays a significant role in the automotive manufacturing and maintenance scheme, as automotive components need to be replaced on time to maintain the overall performance of the vehicle. SMPL has more than 120 Distribution houses pan India to fulfill the product availability up to the retail counters by providing them timely delivery and qualityproducts.
SMPL OperationStandard • The aftermarket provides a wide variety of parts of varying qualities and prices for nearly all vehicle makes and models, therefor we always keep our focus on followingservices • QualityProducts • Simple OrderProcessing • TimelyDelivery • LogisticSupport • Multipleproducts • 24 x 7 SalesSupport • ReasonablePricing • Modern Warehousing
PromoterProfile Mandhira Kapur, the 2nd Generation entrepreneur is the Managing Director of Sona Mandhira Private Limited. An avid traveler & proud mother of 2 (J aieVeer & Nyna) , she handles her daily work withgreat passion and relentlesshardwork. Sona Mandhira today charters new territorieswith ease. Under her guidance the grouphas successfully achieved the highest turnoverever. As a woman in the automobile sector, shehas already proven the success of the new perspective and the st rong value system that she has brought along.
ProductRange LIGHT COMMERCIALVEHICLES • PASSENGERVEHICLES • SteeringGears • Front Suspension Control ArmAssemblies • Front Suspension Ball JointAssemblies • Tie RodEnds • RackEnds • Front Stabilizer LinkAssemblies • Rear Stabilizer LinkAssemblies • Relay Lever/ Idler ArmAssemblies • ShockAbsorber • Brake Pad & BrakeShoe • GasSpring • Steering PumpAssemblies • Cross Axis JointAssemblies • BushingKits • HubBearings • RBSAssemblies • Filters • SteeringGears • Front Suspension Control ArmAssemblies • Front Suspension Ball JointAssemblies • Steering Tie RodAssemblies • Steering Drag LinkAssemblies • DifferentialGears • I-ShaftAssemblies • ColumnAssemblies • Steering PumpAssemblies • ShockAbsorber • Filters 13
Product Design andDevelopment • CADStations • 3DStations • Design & Drafting ina-CAD • Prototyping • Validation ofPrototyping • Design Review and finalization ofDrawings • Off tool and Off Process SampleMaking • APQP & PPAPProcess • Product & ProcessValidation
Product Testing &Validation • Axial/ Radial RigidityTesting • BucklingLoad • AbrasionTesting • Muddy Water TestRig • Micro HardnessTester • Surface RoughnessTester • Efficient Gauges / Fixtures / Instruments • SSTTesting • MaterialTesting
ManufacturingOverview • State of the art manufacturingfacility • 400+ SKU’s Covering: • Suspension ControlArms • Suspension BallJoints • Tie RodEnds • RackEnds • Drag LinkAssemblies • StabilizerLinks • CNC Tu rningCenters • Vertical MillingCenters • Projection WeldingMachines • BurnishingMachines • Injection MoldingMachines.
Products – Steering Gear &Parts SteeringGear Rack Ends(RE) Tie Rod Ends(TRE)
Products - Ball Joints &Linkages Cross Axis BallJoint Suspension BallJoints Suspension BallJoints Stabilizer LinkAssembly Stabilizer LinkAssembly
Products- Control Arms, Relay Lever, Tie Rod & DragLinks RelayLever LowerLink UpperLink ControlArms Tie Rod & DragLinks
Products – Brake Pads & BrakeShoes BrakeShoes BrakePads
View of SMPL Products inChassis StabilizerLink ControlArm Tie RodEnd Suspension BallJoint