How digital marketing has evolved throughout the year

1. How has Digital Marketing Evolved Throughout The Years? Digital marketing has become one of the prominent components of marketing in today’s digital era. It is hard to formulate any marketing strategy without considering its digital part. The increase in the number of digital marketing company also signifies the rising demand for digital marketing services among businesses. What is Digital Marketing? Digital Marketing refers to the promotion of brands via the internet and other digital communication channels such as Facebook, Instagram, Website, Twitter and many more. It has opened up the gates for two-way communication between the brand and its customers. Now it is possible for every brand, whether new or old, big or small, to promote their product/services using digital channels. Evolution of Digital Marketing Following are some of the important stages in the evolution of Digital Marketing: 1. Emergence of Internet: After the invention and adoption of the Internet in the 1990s, Digital marketing started to gain prominence. It first began with email marketing and banner advertisements. Through email marketing, a particular message was sent to the list of subscribers, while banner ads were showcased on the website. 2. Search Engine Optimisation: The early 2000s saw a rise in the practice of Search Engine Optimisation (SEO) which involved optimising website content to rank higher in search engine results. It led to the trend of figuring out target markets and consumers, which enabled advertisers to analyse their campaigns and make necessary adjustments as well. 3. Social Media Marketing: Social media platforms such as Facebook, Twitter, Instagram and Linkedin, revolutionised how brands connect with their customers in the late 2000s. In recent times, it has led to the rise of influencer marketing where businesses are collaborating with media influencers to promote their product and services. 4. Content Marketing: In the last few years, content creation for marketing purposes has gained prominence among brands. It aims to attract and sustain customers' attention by

2. creating content that builds a relationship and adds value to their life. This approach is gradually taking over the traditional mindset of simply promoting products and services. Conclusion It is more than necessary for brands to work on their digital presence in the current climate where the world resides on the Internet. They should take help from a digital marketing services agency to stay ahead of the competition. If not, they will forever be stuck thinking of "How to drive website traffic?", "How to improve search engine ranking?", and other similar questions. Yes, it is difficult to find the right digital marketing company when everyone is claiming to be the best. However, Verve Media has truly risen above the rest and solidified its space as the leading digital marketing company. Their services have played a crucial role in the growth of companies associated with them. Their brilliant work has earned them a place in the list of top SEO service Mumbai and is one of the finest website development agency in Mumbai. You must definitely check out their website and connect with them for the ultimate digital marketing services.