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PPC advertising is widely known as one of the fastest ways to get overwhelming targeted traffic to your site, and subsequently increase sales. However, manually managing PPC campaigns is tedious and inefficient. This is where PPC automation tools are useful. These tools aid in making this process faster, tracking ad performance, and providing a higher ROI. Whether you are an individual managing PPC campaign settings or a member of a company dealing with digital marketing, automation tools will certainly improve your campaigns.
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PPC advertising is widely known as one of the fastest ways to get overwhelming targeted traffic to your site, and subsequently increase sales. However, manually managing PPC campaigns is tedious and inefficient. This is where PPC automation tools are useful. These tools aid in making this process faster, tracking ad performance, and providing a higher ROI. Whether you are an individual managing PPC campaign settings or a member of a company dealing with digital marketing, automation tools will certainly improve your campaigns. In this blog, we will look at the 10 best PPC automation tools that can be used by PPC growth hackers to scale their campaigns efficiently.
1. Google Ads Editor Google Ads Editor is a tool offered by google at no charge that allows users to update PPC campaigns. It is particularly useful for those managing multiple accounts or PPC campaigns with high budgets. Key Features: Offline management of ad campaigns Editing multiple ads at once Scheduling ads and adjusting bids 2. WordStream PPC Advisor WordStream PPC Advisor is an advanced PPC tool that recommends optimal bidding strategies to businesses. Key Features: Bidding with AI Performance tracking Automatic budget distribution 3. SEMrush PPC Toolkit Deep insights for competitor analysis, keyword research, and ad copy optimization are offered with Outside the Box’s SEMrush PPC Toolkit.
Key Features: Qualitative and quantitative keyword research Ad analysis for competitors PPC campaigns reports and monitoring 4. Optmyzr Through Optmyzr, advertisers can manage PPC campaigns easily while receiving performance data from advertising networks. Key Features: Bid changes automation Custom Reporting AI powered reporting insights 5. Adzooma Adzooma is an easy-to-use PPC marketing automation tool for managing ads on Google, Microsoft, and Facebook. Key Features: One-click campaign optimizations. AI-driven insights and tips. Automation that saves time. 6. Skai Skai is an enterprise level PPC automation that provides AI powered optimization for massive campaigns. Key Features: Automated bid management using artificial intelligence. Campaigns run Seamlessly across platforms. Predictive analytics. 7. Acquisio Acquisio is an AI-powered system that provides automated solutions to businesses looking to boost their PPC advertisements.
Key Features: Smart bid and budget management. Automated reporting and insights. Cross-device advertising. 8. Marin Software Marin Software is an advanced PPC Management tool provided for businesses that work with high volume of PPC campaigns and require robust campaign management. Key Features: Artificial intelligence-based bid management. Multi-channel campaign optimization. Custom reporting and analytics. 9. SpyFu SpyFu helps you to spy your competitors PPC advertising campaigns to help you polish your PPC ad campaigns. Key Features: Competitors tracking of used keywords. Ad copy and Landing page review. Estimation tools for PPC budgets. 10. PPC Samurai PPC Samurai is one of the highest customizable. PPC advertising automation tool that provides more features. Key Features: Rule-based automation Custom reporting dashboards Real-time performance tracking How come PPC specialists use PPC Automation Tools? Investing in PPC automation is beneficial for a business because it gives the company the following benefits:
Saving Time, Less Manual Effort Improve advertising performance using campaign management systems Control advertising budgets and ROI Increase efficiency in PPC campaign management Final Thoughts In short, it's best for professionals from digital marketers’ agencies and businesses who want to increase the effectiveness of their paid promotional campaigns to have PPC automation tools readily available. These tools, from setting AI based keyword bids, analysing the adversary, to providing cloud reports, are the basis of PPC success alongside the right effort. Having them in the business will surely gain huge benefits. That is why it is important to add automation into your PPC tools so that you can improve the services of managing PPC campaigns.