How to improve conversion rate of your website

1.  CONVERSION, DIGITAL MARKETING How to improve conversion rate of your website SUNIL KUMAR - AUGUST 19, 2016 What is conversion rate? Conversion rate is nothing but the percentage of visitors who take desired action on your website. Desired action can be anything like clicking on the sign up button or the buy button. It is one of the important metric to determine the growth of your business. Conversion rate plays a huge role in the performance of your business. If you improve your conversion rate, it means you are more successfully convincing visitors to opt for your business. This provides you with a platform for converting the visitors into ready to buy customers. While saying that nurturing your leads into customers helps increase sales is incredibly obvious, you might be surprised at how much even a small increase in your conversion rate can affect your profits.

2. How to increase conversion rate of your website from Ramya Kashyap Why should I optimize my conversion rate? What are the benefits? Writing won’t help sell unless it’s a little assertive. – Neil Patel, on HubSpot | 8 copywriting tips for improving conversions. 1. Increase your customers and improve sales: Ultimately every business owner wants to increase their customers and get more revenue at the end of the day. When conversion rate optimization is implemented in the right way it will help you to convert more visitors into potential customers. 2. Get ahead of your competitor: The more visitors that you convert, the more you step ahead of competitors. The more number of potential leads you attract more revenue you generate. 3. Capture potential leads: Not all of your visitors are going to be strong leads. Conversion rate optimization helps to focus on visitors who are high quality leads. 4. Improve user experience: The better the user experience more number of people will visit your website and people will come back to your website yet again which in turn will increase your sales. It is not always easy to reach your conversion goals every when there is a steady flow of traffic to your website. Most of the people just visit your website but the never come back. So, it is important for you to turn every page into an opportunity to convert. You have to give your visitors a strong reason to stay on your website. How do I do this? Here are some of the tips to improve the conversion rate of your website 1. Try to use numbers in your headings Adding numbers to your headline is one of the best method to attract visitors easily. Numbers are more likely to seek your audience’s attention and get them to convert. According to a research, adding the headline “30-day trial SEO trail” has improved conversions by 30%. 2. Create urgency in your call to action Creating a sense of urgency through your call to action button is an effective way of urging your customers to finalize their decision without taking a long period of time. But you need to make sure that the urgency is real and relevant. Research shows that a 3.5% conversion rate increased to 10% after adding a countdown timer to the landing page. 3. Add useful information in your website such as FAQs and statistics When you provide useful information to your audience you are gaining their trust to boost conversions. Try to add information box to website. This should contain useful data, including social proof, FAQs, and statistics. 4. Introduce a live chat option This is a best way to provide immediate assistance to visitors on your website. Adding a live chat feature could help you convince visitors in a better way, thus driving conversions higher. According to a study, it has been found that found that adding a live chat widget increased conversions by 31%. 5. Create better call to action Your call to action is important for making more sales. So make sure that the Call to action is clear, direct, and eye-catching. Be clear about what you want your customers to do next. The most trending type of call to action is the sliding call to action.

3. 6. Don’t forget to add social proofs Social proofs make a strong impact on the customers who visit your website. Showcasing information like the number of likes or followers, reviews, ratings, and testimonials is an excellent way to gain potential customers’ trust. In many websites, it is found that displaying the number of likes could beat the original variation by 96% in conversion. 7. Adding trust/ guarantee badges Showing the trust badges can help you establish better relationship with your audience. Many websites were able to experience a 32% increase in conversions after adding guarantee badges to your website. 8. Replace all your call to action links with buttons When you have text links as your call to action, there’s a chance of them being lost among the rest of the text. Make your Call to action more noticeable by switching to buttons. Call to action buttons can increase conversions by 62%. 9. Make a better visual impact by adding videos Adding videos relevant to your product or service will make your website more interesting. You can also add a video telling your brand story or an instructional video showing your product in action. A study shows that adding a video has increased leads by 16.4%. 10. Make your about us page more interesting Let your customers know there are real people behind your brand. Making your “About Us” page more human is a way of building trust with your customers. Show pictures and stories of the people who make up your company. Conclusion : So these were some of the tips for improving your conversion rate. Your conversion rate is the absolute key to improve your sales and profits. So figure out what you are missing out on and start improving your conversion right away. Views : (214) TAGS | BENEFITS CONVERSION RATE, CALL TO ACTION, CONVERSION RATE, CONVERSION RATE OPTIMIZATION, HOW TO IMPROVE CONVERSION RATE OF YOUR WEBSITE, HOW TO INCREASE WEBSITE CONVERSION RATE, INCREASE WEBSITE CONVERSION RATE, TIPS TO IMPROVE THE CONVERSION RATE OF YOUR WEBSITE , TIPS TO INCREASE CONVERSTION RATE, WHAT IS CONVERSION RATE

4.  8 0      Sunil Kumar Passionate SEO, SMO & Digital Marketing Specialist http://www.5ines.com  Leave a Reply Your email address will not be published. Required fields are marked * COMMENT reCAPTCHA Please upgrade to a supported browser to get a reCAPTCHA challenge. Alternatively if you think you are getting this page in error, please check your internet connection and reload. Why is this happening to me? NAME *

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