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Use Your Content to Create True Fans & Customers

In this presentation Jim Kukral explains how to create and market content in a way that creates true fans and customers. Create content using a variety of sources that helps solve problems for a specific target customer and then market that content appropriately.

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Use Your Content to Create True Fans & Customers

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  1. Internet Marketing Essentials 3 Keys to Grow Your Business with Integrated Online Strategies

  2. JimKukral.com Presented by Jim F. Kukral, USF Online Program Instructor Internet Marketing Essentials:3 Keys to Grow Your Business with Integrated Online Strategies

  3. Understanding the Key Disciplines in Internet Marketing

  4. Internet Marketing Model Understanding the Key Disciplines inInternet Marketing

  5. Why Internet Marketing? • What is Internet Marketing? • What is the Internet Marketing Model? • What makes it such a great opportunity? (Past vs. present) • It’s not about “getting rich quick”

  6. Highlights of Search, Social, Content, Email, Analytics, Affiliate Understanding the Key Disciplines inInternet Marketing

  7. Internet Marketing Methodologies • Search, Affiliate, Email, Landing Pages, Content Marketing, Social and so much more… • What works best for your goals? How to choose? • The Internet Marketing Funnel

  8. Creating an IntegratedMarketing Plan

  9. Planning Your Initiatives & Defining Goals Creating an Integrated Marketing Plan

  10. Identifying Your Target Audience Creating an Integrated Marketing Plan

  11. Who Is Your Target? • Discover your target audience online • Use online tools to research • Create your typical customer profile • Where do they go online? What do they look for? • What problems can you solve for them?

  12. Building a Web Presence

  13. Role of the Website Building a Web Presence

  14. Building A Footprint Online… • Customers need multiple places to find you • If you can’t be found easily, you don’t exist • Your website is your home base • Claim your digital land

  15. Role of Blogs, Podcasts and Social Building a Web Presence

  16. Creating Content… • What is content marketing? • Blogs, podcasts, videos, infographics, social media updates, etc… • Drive interested customers into your sales funnel • Monitor ROI • Secret to success? Taking action & failing • Wash, rinse, repeat

  17. Final Thoughts

  18. Final Thoughts… • Secret to success? Taking action & failing • Wash, rinse, repeat • Teach what you know and love • Believe

  19. To see the full Webinar Replay http://bit.ly/tight-content-marketing Usanfranonline.com

  20. Other Webinars, Informative Videos & Resources Social Media Strategy – A Checklist for Success The Evolution of SEO The Future of SEO University of San Francisco’s Online Resource Center

  21. Thank You! For more information, please contact us at: www.USanFranOnline.com

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