Future of Digital Marketing in India

1. Future of Digital Marketing in India

2. Before we discuss the future of digital marketing in India it is important to understand the industry and its current position. Contrast to traditional marketing digital marketing is a new approach to reach your prospected buyer or clients. It can be inexpensive and targeted to the prospected buyer or clients. Now let me discuss its future potential in India and how it can revolutionize India’s marketing space. With over 1.2 billion population India is world second most populated country after China. This country is also growing rapidly in terms of GDP, we believe within next decade India will be among top 10 countries in term of GDP. With this rapid growth of population & GDP India is also growing rapidly with internet connectivity. Just few years ago we used to see Internet at the cyber café of few cities. Now almost everyone has access to it via their smart phone.

3. This new growth in internet access is altering the way we interact with the world socially and financially. Now we interact with our friends with social media, we search our life-partner through matrimonial sites, we order foods on apps, pay our utility bills through internet, and we purchase a lot through online stores. According to some research by 2025 Indian people will spend more the 25 billion dollar on online purchases only. This rapid growth in retail market will bring huge prosperity for buyers, sellers and advertisers. According to some estimates by 2025 various companies will spend more than 2.5 billion dollar on online advertisement and digital marketing, which will boost the competition in this market and create new jobs in this sector. Some analysts believe within next couple of years this sector will add more than a million jobs to India’s economy. Most of these jobs will come with lucrative remuneration packages.

4. Primary objective of digital marketing is to create a strategy to market various products & services online by using social media, search engine optimization, content creation, email marketing, and paid ads etc. The growing tech-savvy internet users have massively expanded the scope of this profession in India. However digital marketing sector might face some challenges in recent future. Short supply of trained professionals can be primary reason behind this. Even though India is very prosperous in human resource, but due to rapid expansion of digital sector there aren’t enough trained professional in digital marketing.

5. It is an opportunity for the talented fresher. There is a huge demand for ambitious personals that can come up with new ideas to meet the demand of digital marketing sector. This market is growing rapidly and those who will align their ambition and hard-work with this sector will get success. Digital marketing not only offer full-time white collar job, but here you will get unlimited opportunity to work on freelance base. With rapid expansion of digital market in India we can only assume the future of digital marketing is bright.

6. Digital-Marketing-Course.org is an initiative to educate people on digital marketing and top reasons to choose digital marketing as a career in India. Whether you want to know what is digital marketing or where to do MBA in digital marketing or looking for a comprehensive guide on advantages of digital marketing course, jobs, institutes for digital marketing course in hyderabad and other major cities of India, this website is a must visit.