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This PPT consists of various strategies used in digital marketing that will give a good ROI. 5 strategies are mentioned in this PPT so that you will get open clarity of how those strategies work. We have also explained why you need a strategy in the first place.
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ROI OF VARIOUS DIGITAL MARKETING STRATEGIES
WHY ARE STRATEGIES IMPORTANT? Before executing any marketing method we must create a marketing strategy and come up with a plan. Now it is not compulsory that you need always come up with a new strategy you can also come up with an existing strategy that can yield a result. In the end, all that a company needs is results. To know more about digital marketing strategy you need to first know about digital marketing. To learn about digital marketing I recommend you to join the institute that provides Digital Marketing Course in Chennai. They come with a top-tier trainer who can make you understand even the hardest concept. Why don’t join and see for yourself.
OPTIMIZE YOUR CONVERSION RATE ➢ Have good responsiveness and effortless navigation ➢ Perform A/B testing for landing sites ➢ Create urgency for your offer ➢ Reduce many gimmicks like forms requesting too much information ➢ Display your testimonial ➢ Request little information details in the form
PERFORM A GOOD SEM (SEARCH ENGINE MARKETING) ➢ Make sure your campaigns are scaled ➢ Create a broad match of audience ➢ Have a granular target audience ➢ Use every platform to make your campaigns effective for cost
SEO ( SEARCH ENGINE MARKETING) ➢ Insert keyword in Alt tags ➢ Use multiple media types ➢ Use it to create awareness ➢ Use internal linking ➢ Provide great user experience ➢ Make your H1 your keyword
SMM (SOCIAL MEDIA MARKETING) ➢ Facebook marketing ➢ Instagram marketing ➢ Twitter marketing ➢ LinkedIn marketing
E-MAIL MARKETING Here is one subtle way of marketing that will still give you some returns. Yes, it is Email marketing. Now, this might not bring you many new customers compared to other strategies, but it will help you make your existing customer become loyal customers in the long run. All you have to do is to keep them updated on your products and services. Keep sending offers and discount emails to keep them inside the loop. Make your customer feel special because who doesn't want to feel special? Go with a strategy that makes your customer feel special, like providing them coupons and discounts so that they will keep prioritizing your brand when they require it.
SO NOW YOU KNOW WHAT TO DO! Now that you have gone through the above strategies of digital marketing I hope that you have gotten clarity on those strategies. I would recommend one of the best digital marketing courses in Chennai is taken in Infycle technologies where they provide you with knowledge of digital marketing from A to Z literally everything that a beginner has to know in digital marketing. By learning there you will not be filled with knowledge you will also be filled with a job. Yes, you heard that right, You won’t be going out of the institute without getting a job
THANK YOU Tarun G.S