120 likes | 129 Views
NIDM - Was Founded By Shri M.S.Kumar, India's Top Digital Marketing Faculty In the year 2011 with a vision to create Successful Careers in The Digital Marketing Industry, <br>Website - https://nidmindia.com/
E N D
TEN CONTENT MARKETING TRENDS TO WATCH IN 2023 www.nidmindia.com
Digital And Content Evolution years around digital disruption, the reality is that it has already happened. We are now in a period of evolution, meaning content marketers must change mindsets and skill sets. For all the talk over the last few www.nidmindia.com
AI Growth And Conversational Infusion The introduction of OpenAI and ChatGPT allows marketers to interact with technology in a conversational manner for the first time.As a result, AI will be infused into content marketing strategies at a scale never witnessed in our lifetime. www.nidmindia.com
Content Search, And SEO Fusion As content, search, and SEO strategies fuse, marketers must rethink what they write and how SEO, content, search, and digital teams work together www.nidmindia.com
Purpose And Differentiation Content that lacks purpose will struggle to compete on the search engine results pages (SERPs). To ensure content is discoverable and found online, differentiation is needed. www.nidmindia.com
Visual Variation Visual content is in demand, from visuals for search experiences and ranking to infographics, images, and charts. www.nidmindia.com
AI Experiments Vs. Experience 30% The best content marketers will learn how to work with AI.This means understanding limitations and exercising caution while adding their experience to produce and supervise AI content tools set to flood the market. 70% www.nidmindia.com
Focus And Process The core fundamentals of good content marketing have not changed. Marketers should not lose focus on that. In 2023, production and approval processes will need to change. Organizations will need to adapt to the fact that AI is going mainstream www.nidmindia.com
Consistency, Consumption, And Value Too much content can confuse consumers. This is especially true for content with no relevancy, shows no authority, and offers little value.83% of marketers say focusing on quality rather than quantity of content www.nidmindia.com
Personalizd Content With a savvier customer, you need a more sophisticated way to communicate, one that speaks to that person on an individual level. It matters because expectations have changed and being relevant to what a buyer wants to know is key. www.nidmindia.com
A Deeper Focus on Your Audience Although AI and automation continue to rock the content landscape, 2023 will be a year of going back to the basics. Namely, creating content that puts the needs of your target audience first. www.nidmindia.com
National Institute of Digital Marketing +91 9611361147 nidmindia@gmail.com www.nidmindia.com