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The global internet advertising market size was valued at $319 billion in 2019, and is projected to reach $1,089 billion by 2027, registering a CAGR of 17.2% from 2020 to 2027.<br>
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The global internet advertising market size was valued at $319 billion in 2019, and is projected to reach $1,089 billion by 2027, registering a CAGR of 17.2% from 2020 to 2027. Download Sample PDF Internet advertising is the process of using the internet as a medium to deliver marketing or promotional messages to an identified as well as intended audience. It helps to attract website traffic & brand exposure, and is designed to encourage the targeted consumer to engage in a specific action such as making a purchase.
Impact of Covid-19 Utilization of the social media during the COVID-19 pandemic has increased tremendously which resulted into increased use of social media platforms to promote the TV shows, movies, music, and other media content with the target audience which drives the growth of internet advertising in media & entertainment industry. 1 The promotion and marketing of the entertainment and media content over Instagram, Facebook, and Twitter have become the trend in recent times, as the social media is helping in engaging the audience in the content and creating an excitement before it releases on the respective platforms. 2
Segmentation By Region U.S., Canada North America U.K., Germany, France, Spain, Italy, Rest of Europe Europe China, Japan, South Korea, India, Australia, Rest of Asia-Pacific Asia-Pacific LAMEA Latin America, Middle East, Africa
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