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The term u2018social proofu2019 was introduced by Robert Cialdini through his book Influence in 1984 u2013 wherein he mentioned that individual preferences are influenced by the activities of others. Right up till today, itu2019s a psychological phenomenon that still holds in the marketing arena.
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10 Best WordPress Testimonial Plugins The term ‘social proof’ was introduced by Robert Cialdini through his book Influence in 1984 – wherein he mentioned that individual preferences are influenced by the activities of others. Right up till today, it’s a psychological phenomenon that still holds in the marketing arena. One of the most widely recognized methods of exhibiting social verification is by indicating how others feel about an item or service using testimonials. Regardless of your understanding, few individuals look at testimonials consistently before making a purchase. It’s difficult to get away from, as it is used in various advertisements on TV, products, and newspapers. The idea of displaying testimonials on WordPress websites is simple as you’ll simply need to take your pick from a list of incredible testimonial plugins with specific features. When you integrate a testimonial plugin on your WordPress website, you can easily add value to your offering while converting visitors into prospective customers. Visit: www.tommyapps.com
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