Digital Marketing Course in Ahmedabad By Digital Pundit

1. What is Digital marketing ? Digital marketing includes all marketing efforts that use the internet and electronic devices, connecting audiences and customers wherever they may be online. Profimprove essionals can gain expertise in digital marketing and their digital marketing efforts through courses and content.

2. A few of the critical parts of digital marketing are as follows Search engine optimization (SEO). Content marketing. Email marketing. Social media marketing. Pay-per-click (PPC). Affiliate marketing. Native advertising Marketing automation. Online PR. Inbound marketing

3. Search engine optimization (SEO). SEO stands for “search engine optimization.” In simple terms, it means the process of improving your site to increase its visibility when people search for products or services related to your business in Google, Bing, and other search engines. The better visibility your pages have in search results, the more likely you are to garner attention and attract prospective and existing customers to your business

4. Content marketing. Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.

5. Email marketing. Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It involves using email to send advertisements, request business, or solicit sales or donations.

6. Social media marketing Social media marketing is the use of social media platforms and websites to promote a product or service. Although the terms e- marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers

7. Pay-per-click (PPC) Pay-per-click is an internet advertising model used to drive traffic to websites, in which an advertiser pays a publisher when the ad is clicked. Pay-per-click is commonly associated with first-tier search engines.

8. Affiliate marketing Affiliate marketing is a type of performance-based marketing in which a business rewards one or more affiliates for each visitor or customer brought by the affiliate's own marketing efforts For example, affiliate links on social media accounts and video ads on the YouTube Partner Program

9. Mobile marketing Mobile devices are kept in our pockets, sit next to our beds, and are checked constantly throughout the day. This makes marketing on mobile incredibly important—two- thirds of consumers can recall a specific brand they have seen advertised on mobile in the last week—but mobile is also very nuanced considering its intimate nature.

10. Marketing automation Marketing automation is an integral platform that ties all of your digital marketing together. In fact, companies that automate lead management see a 10% or more bump in revenue in six to nine months’ time. Without it, your campaigns will look like an unfinished puzzle with a crucial missing piece.

11. Online PR Channels that benefit from PR efforts include: reporter outreach via social media, engagement through blogs or websites, and engagement through online reviews

12. Inbound marketing Inbound marketing is a business methodology that attracts customers by creating valuable content and experiences tailored to them.

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