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Shadha Musallamu2014a young, energetic woman fueled by an insatiable curiosity for innovative ideas, passionately navigating the realms of agricultural transformation. Shadhau2019s journey is an intersection of dedication and wanderlust, a fusion that defines her approach as the CEO of Agritopia.<br>
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W O R L D W O R L D M A G A Z I N E M A G A Z I N E The Most The Most Enterprising Enterprising Business to Business to VOL 02 I ISSUE 04 I 2023 VOL 02 I ISSUE 04 I 2023 Follow, 2024 Follow, 2024 Shadha Musallam Shadha Musallam My vision for My vision for CEO CEO Agritopia is to grow Agritopia is to grow Agritopia Agritopia into into an impactful an impactful multimillion-dollar multimillion-dollar company spread company spread across multiple across multiple countries in the countries in the ““ ““ MENA region, as MENA region, as well as in the African well as in the African and Asian market. and Asian market. Harvesting Hope: Harvesting Hope: Musallam's Musallam's Vision for a Resilient Agricultural Future Vision for a Resilient Agricultural Future
is not about being It is about making else better. LEADERSHIP
is not about being It is about making else better. LEADERSHIP
mbition’ profoundly indicates a desire to incorporate the objectives that one has substantially ‘ planned with a vision to achieve great outcomes. This is to the young people in their 20s and A 30s who hold an immortal ambition springing from within. These coherent personas are ready to accomplish it by questioning the traditional operational methods with an approach to enabling EDITOR’S innovations in the modern business arena. These leaders have a quest and a desire to develop new methods to transform the operational structure of the businesses along with personal development and painstakingly follow through on them, no matter how long and arduous. View Ambitious people are goal-oriented and are always striving towards the next accomplishment. This is to those who understand the enormous effort that is required to build a successful and peaceful life and are willing to supply the effort. For it is very narrow and hard, the road to a noble future. Ambition is the trait that allows people to apprehend the ways to succeed and turn it into a game where winning is not about just achieving which results in great outcomes in the dedicated working principles. Leaders who exhibit truthfulness in their daily lives gain the trust of those around them. Their transparency about their strengths and weaknesses makes people want to follow them. These mentors prove their honesty by how they live. They admit their mistakes and apologize when they’re wrong. Instead, they acknowledge and learn from their failures. Passion is an absolutely indispensable trait when it comes to leadership. Leaders are about their causes, the organization, and its espoused and enacted beliefs. In fact, it is a passion that drives ambition. When you’re passionate about a project, about a cause, about an organization, it motivates you to be a part of it and to make a difference. Many of us have seen the flip side of this scenario and the results are a decrease in self-efficacy of teams, employee motivation and organizational cohesion. Employees can’t effectively carry out and achieve goals that they don’t care about. Many times, passionate leadership is needed to drive determination, motivation, and achievement. When employees feel emotionally connected to their organization, they are more committed, engaged, and A Story of effective and this is a recipe for success and long-term sustainability. Embracing the journey of such coherent starlets, WomenWorld Magazine features enchanting stories of these proficient leaders in its latest edition, “The Most Enterprising Women in Business to Follow, Ambition 2024.” Flip through the pages and delve into the journey that blends ambition with passion towards a spark to innovate. Have a Delightful Read! - Lewis oper
mbition’ profoundly indicates a desire to incorporate the objectives that one has substantially ‘ planned with a vision to achieve great outcomes. This is to the young people in their 20s and A 30s who hold an immortal ambition springing from within. These coherent personas are ready to accomplish it by questioning the traditional operational methods with an approach to enabling EDITOR’S innovations in the modern business arena. These leaders have a quest and a desire to develop new methods to transform the operational structure of the businesses along with personal development and painstakingly follow through on them, no matter how long and arduous. View Ambitious people are goal-oriented and are always striving towards the next accomplishment. This is to those who understand the enormous effort that is required to build a successful and peaceful life and are willing to supply the effort. For it is very narrow and hard, the road to a noble future. Ambition is the trait that allows people to apprehend the ways to succeed and turn it into a game where winning is not about just achieving which results in great outcomes in the dedicated working principles. Leaders who exhibit truthfulness in their daily lives gain the trust of those around them. Their transparency about their strengths and weaknesses makes people want to follow them. These mentors prove their honesty by how they live. They admit their mistakes and apologize when they’re wrong. Instead, they acknowledge and learn from their failures. Passion is an absolutely indispensable trait when it comes to leadership. Leaders are about their causes, the organization, and its espoused and enacted beliefs. In fact, it is a passion that drives ambition. When you’re passionate about a project, about a cause, about an organization, it motivates you to be a part of it and to make a difference. Many of us have seen the flip side of this scenario and the results are a decrease in self-efficacy of teams, employee motivation and organizational cohesion. Employees can’t effectively carry out and achieve goals that they don’t care about. Many times, passionate leadership is needed to drive determination, motivation, and achievement. When employees feel emotionally connected to their organization, they are more committed, engaged, and A Story of effective and this is a recipe for success and long-term sustainability. Embracing the journey of such coherent starlets, WomenWorld Magazine features enchanting stories of these proficient leaders in its latest edition, “The Most Enterprising Women in Business to Follow, Ambition 2024.” Flip through the pages and delve into the journey that blends ambition with passion towards a spark to innovate. Have a Delightful Read! - Lewis oper
C 08 O Harvesting Hope: V E Musallam's Vision for a Resilient Agricultural Future R S Articles A Look at Success T The Quali?es of Women Leaders 18 Transforming Industries O Leading with Grace How Women Leaders are Enabling Innova?ons 22 in the Helm of Corporate Success? R Y
C 08 O TE TE Harvesting Hope: V E Musallam's Vision for a Resilient Agricultural Future R S Articles A Look at Success T The Quali?es of Women Leaders 18 Transforming Industries O Leading with Grace How Women Leaders are Enabling Innova?ons 22 in the Helm of Corporate Success? R Y
CREDITS Editor-in-Chief Pooja M Bansal CONTENT SALES Senior Sales ManagerTom Wilson Deputy Editor Lewis Cooper DESIGN TECHNICAL Visualizer Technical HeadPeter V. Company Name Featured Person Brief Associate DesignerBruce Stacy Gail's entrepreneurial journey is characterized by a relentless GDA Speakers Gail Davis pursuit of excellence and a commitment to delivering gdaspeakers.com President and Founder exceptional value to clients or customers. SME-SMO Research Analyst World in 2050 Lisa has orchestrated the successful turnarounds of private and Lisa Gable public organizations in all industries. Chairperson w2050.org Info@womenworldmagazine.com Phil is passionate about staying at the forefront of industry PhyllisK Phyllis Keitlen trends and leveraging emerging technologies to shape the future February, 2024 phyllisknewyork.com Founder and President of telecommunications. Follow us on Agritopia for Shadha's leadership echoes a commitment to innovation and Shadha Musallam https://www.facebook.com/Womenworldmagazines Agricultural Technology efficiency in agricultural technology. Chief Executive Officer agritopiainnovations.com https://twitter.com/womenworldmag Vania Jussara Vania is passionate about cultivating a workplace environment The Bank of London Group Chief Talent We are also available on : that attracts top talent and facilitates professional growth. Officer & UK Chief thebankoflondon.com Administrative Officer Copyright © 2024 WomenWorld Magazine, All rights reserved. The content and images used in this magazine should not be reproduced or transmitted in any form or by any means, electronic, mechanical, photocopying, recording or otherwise, without prior permission from WomenWorld Magazine. Reprint rights remain solely with WomenWorld Magazine.
CREDITS Editor-in-Chief Pooja M Bansal CONTENT SALES Senior Sales ManagerTom Wilson Deputy Editor Lewis Cooper DESIGN TECHNICAL Visualizer Technical HeadPeter V. Company Name Featured Person Brief Associate DesignerBruce Stacy Gail's entrepreneurial journey is characterized by a relentless GDA Speakers Gail Davis pursuit of excellence and a commitment to delivering gdaspeakers.com President and Founder exceptional value to clients or customers. SME-SMO Research Analyst World in 2050 Lisa has orchestrated the successful turnarounds of private and Lisa Gable public organizations in all industries. Chairperson w2050.org Info@womenworldmagazine.com Phil is passionate about staying at the forefront of industry PhyllisK Phyllis Keitlen trends and leveraging emerging technologies to shape the future February, 2024 phyllisknewyork.com Founder and President of telecommunications. Follow us on Agritopia for Shadha's leadership echoes a commitment to innovation and Shadha Musallam https://www.facebook.com/Womenworldmagazines Agricultural Technology efficiency in agricultural technology. Chief Executive Officer agritopiainnovations.com https://twitter.com/womenworldmag Vania Jussara Vania is passionate about cultivating a workplace environment The Bank of London Group Chief Talent We are also available on : that attracts top talent and facilitates professional growth. Officer & UK Chief thebankoflondon.com Administrative Officer Copyright © 2024 WomenWorld Magazine, All rights reserved. The content and images used in this magazine should not be reproduced or transmitted in any form or by any means, electronic, mechanical, photocopying, recording or otherwise, without prior permission from WomenWorld Magazine. Reprint rights remain solely with WomenWorld Magazine. D
Shadha C O V E R S T O R Y Harvesting Hope: Musallam's Musallam's Musallam's Vision for a Resilient Agricultural Future Shadha Musallam CEO Agritopia
Shadha C O V E R S T O R Y Harvesting Hope: Musallam's Musallam's Musallam's Vision for a Resilient Agricultural Future Shadha Musallam CEO Agritopia
— hadha Musallam a young, energetic woman centered on dialogue. "I think my leadership style revolves fueled by an insatiable curiosity for innovative around inclusivity and discussions," she shares. With a clear S ideas, passionately navigating the realms of delineation of roles, Shadha entrusts her co-founders agricultural transformation. Shadha's journey is an with specific responsibilities. "My co-founders are fully in intersection of dedication and wanderlust, a fusion that charge of product development, local maintenance and some defines her approach as the CEO of Agritopia. marketing," she notes. Her zest for life extends beyond boardrooms and into the In contrast, Shadha assumes a strategic role in realms of exploration. As Shadha immerses herself in overseeing the company's vision and translating it into new and rich experiences through travel, a profound reality through management, hiring, fundraising, connection emerges between her personal pursuits and marketing, networking, and pitching opportunities. This professional aspirations. Her professional trajectory is collaborative approach ensures an amicable balance, more than a career; it's a quest where passion and fostering a dynamic environment where each team purpose intertwine. member contributes to the company's success. In her role at Agritopia, Shadha's leadership echoes a Revolutionizing Agriculture commitment to innovation and efficiency in agricultural technology. The confluence of her interests manifests in In the burgeoning landscape of Palestine's agricultural a visionary approach that propels Agritopia toward new sector, Shadha pioneers the introduction of agricultural horizons. technology, a novel concept in the local market. The Dive into her world, where innovation meets agriculture and biggest hurdle is explaining to our potential customers join in cultivating a sustainable future together! the importance of the technology and how much it would save them time, effort and money in the long run. Shadha points this out highlighting the challenge of steering Founding Futures farmers from traditional practices to modern tools. However, this transition is met with resistance requiring Shadha's entrepreneurial journey began in the heart of Palestine amidst the realm of gender and women's a delicate balance of education and persuasion. economic empowerment. As a specialist in an international development project, she stumbled upon Compounding the challenge is the obstacle of procuring the world of entrepreneurship during a hackathon. tech inputs for hardware development, a feat made more "Wow, this is amazing; I mean, I could do this too!" she complex under occupation. Shadha laments, "Since we do thought, the spark of inspiration igniting within her. Fast not have full control of our borders, we face limitations on forward to 2021, Shadha embarked on a transformative what we can import and export." Despite these hurdles, 14-week journey with Founders Institute/Palestine, a Shadha remains undeterred, determined to usher in a Silicon Valley entrepreneurship program. "It was a new era of efficiency and sustainability in Palestinian rigorous yet rewarding experience," she recalls. agriculture. This reflects not only her entrepreneurial tenacity but also a commitment to pushing boundaries Months later, Shadha, alongside her co-founders, for the greater good. officially founded their company which is a milestone in itself achieved in mid-2022. Since then, the team has Maximizing Yield, Minimizing Impact tirelessly crafted and launched four products, with two Shadha passionately advocates for indoor farming as a already making waves in the market and two in the pipeline. "Our journey is a testament to the potential within pivotal technology that revolutionizes agriculture. "I every aspiring entrepreneur. With determination and the believe that indoor farming is quite an important technology right support, dreams can become reality," Shadha asserts. since it provides the plant with the optimum environment for it to grow and thus reduces the quantities of pesticides Collaborative Excellence needed," she asserts. The efficiency extends to resource utilization, requiring significantly less fertilizer and As the driving force behind her family-founded company, water for each cycle. Shadha emphasizes an inclusive leadership style
— hadha Musallam a young, energetic woman centered on dialogue. "I think my leadership style revolves fueled by an insatiable curiosity for innovative around inclusivity and discussions," she shares. With a clear S ideas, passionately navigating the realms of delineation of roles, Shadha entrusts her co-founders agricultural transformation. Shadha's journey is an with specific responsibilities. "My co-founders are fully in intersection of dedication and wanderlust, a fusion that charge of product development, local maintenance and some defines her approach as the CEO of Agritopia. marketing," she notes. Her zest for life extends beyond boardrooms and into the In contrast, Shadha assumes a strategic role in realms of exploration. As Shadha immerses herself in overseeing the company's vision and translating it into new and rich experiences through travel, a profound reality through management, hiring, fundraising, connection emerges between her personal pursuits and marketing, networking, and pitching opportunities. This professional aspirations. Her professional trajectory is collaborative approach ensures an amicable balance, more than a career; it's a quest where passion and fostering a dynamic environment where each team purpose intertwine. member contributes to the company's success. In her role at Agritopia, Shadha's leadership echoes a Revolutionizing Agriculture commitment to innovation and efficiency in agricultural technology. The confluence of her interests manifests in In the burgeoning landscape of Palestine's agricultural a visionary approach that propels Agritopia toward new sector, Shadha pioneers the introduction of agricultural horizons. technology, a novel concept in the local market. The Dive into her world, where innovation meets agriculture and biggest hurdle is explaining to our potential customers join in cultivating a sustainable future together! the importance of the technology and how much it would save them time, effort and money in the long run. Shadha points this out highlighting the challenge of steering Founding Futures farmers from traditional practices to modern tools. However, this transition is met with resistance requiring Shadha's entrepreneurial journey began in the heart of Palestine amidst the realm of gender and women's a delicate balance of education and persuasion. economic empowerment. As a specialist in an international development project, she stumbled upon Compounding the challenge is the obstacle of procuring the world of entrepreneurship during a hackathon. tech inputs for hardware development, a feat made more "Wow, this is amazing; I mean, I could do this too!" she complex under occupation. Shadha laments, "Since we do thought, the spark of inspiration igniting within her. Fast not have full control of our borders, we face limitations on forward to 2021, Shadha embarked on a transformative what we can import and export." Despite these hurdles, 14-week journey with Founders Institute/Palestine, a Shadha remains undeterred, determined to usher in a Silicon Valley entrepreneurship program. "It was a new era of efficiency and sustainability in Palestinian rigorous yet rewarding experience," she recalls. agriculture. This reflects not only her entrepreneurial tenacity but also a commitment to pushing boundaries Months later, Shadha, alongside her co-founders, for the greater good. officially founded their company which is a milestone in itself achieved in mid-2022. Since then, the team has Maximizing Yield, Minimizing Impact tirelessly crafted and launched four products, with two Shadha passionately advocates for indoor farming as a already making waves in the market and two in the pipeline. "Our journey is a testament to the potential within pivotal technology that revolutionizes agriculture. "I every aspiring entrepreneur. With determination and the believe that indoor farming is quite an important technology right support, dreams can become reality," Shadha asserts. since it provides the plant with the optimum environment for it to grow and thus reduces the quantities of pesticides Collaborative Excellence needed," she asserts. The efficiency extends to resource utilization, requiring significantly less fertilizer and As the driving force behind her family-founded company, water for each cycle. Shadha emphasizes an inclusive leadership style
and related visibility tools," Shadha adds, emphasizing the comprehensive approach taken to ensure the company's growth and positive impact. Efficiency and Longevity Armed with a Master's degree in Earth and Environmental Sciences, Shadha spearheads a commitment to sustainability in her company. "Since we started the company, my priority was to create an environmental policy prioritizing sustainability wherever we can," she explains. The company operates under specific Key Performance Indicators (KPIs) and stringent requirements to prevent negative environmental impacts during manufacturing, installation, or maintenance. Shadha underscores its sustainable manufacturing practices, focusing on efficiency and longevity. "We rely Shadha sees indoor farming as a boon in regions on using as few parts as possible and incorporate resistant grappling with water scarcity, insufficient farmlands, or components that need less frequent replacement or challenging climates. repairing," she notes. Shadha's environmental ethos is not just a policy but a guiding principle ensuring that their At Agritopia, a fully automated indoor farming unit takes technological advancements align with a broader center stage. "Our system allows for planting 1600 plants commitment to preserving and nurturing the per cycle on a small area of 35 square meters, maximizing environment. production in a very limited space," she proudly shares. This innovation not only addresses resource constraints but In Sync to Succeed also emphasizes sustainability, embodying Shadha's commitment to transforming agriculture into a more "As a startup, we always emphasize the importance of efficient and eco-friendly endeavor. employing people on the same page as us," Shadha asserts, highlighting the crucial role of a cohesive team. Innovate, Evolve, Impact Navigating uncharted territories in both market and technology can be challenging, particularly in marketing. Shadha shares a business strategy focused on impact rather than profit. "Our business strategy revolves around Shadha addresses this hurdle by fostering a team with a making the best products that really make a difference and shared mentality and goals. "By engaging our employees have an impact on the ground," she affirms. The driving that have the same mentality and goals as us, it is easy to have force is a commitment to improving the lives of clients them align with our missions and values," she explains. This through innovative solutions. alignment stems from a shared understanding of the importance and impact of their work creating a unified Under Shadha's leadership, the company underwent a force driving the company's mission forward. remarkable evolution characterized by systematic development. "Before I was the CEO, there was no structure, Triumphs in Entrepreneurship no policies, no tools within the company," she recalls. Taking charge, Shadha initiated a paradigm shift by crafting Under Shadha's leadership, the company achieved essential policies such as HR, financial, gender, and notable successes, standing as the sole Palestinian environmental policies. She laid the foundation for a company selected in two rounds for the "Water and robust infrastructure, implementing a financial system Energy for Food program (WE4F) - MENA region call." and strategically hiring skilled individuals for various Shadha proudly states, "Through that program, we were roles. "I also worked on producing the company's branding awarded a grant of $75,000 USD."
and related visibility tools," Shadha adds, emphasizing the comprehensive approach taken to ensure the company's growth and positive impact. Efficiency and Longevity Armed with a Master's degree in Earth and Environmental Sciences, Shadha spearheads a commitment to sustainability in her company. "Since we started the company, my priority was to create an environmental policy prioritizing sustainability wherever we can," she explains. The company operates under specific Key Performance Indicators (KPIs) and stringent requirements to prevent negative environmental impacts during manufacturing, installation, or maintenance. Shadha underscores its sustainable manufacturing practices, focusing on efficiency and longevity. "We rely Shadha sees indoor farming as a boon in regions on using as few parts as possible and incorporate resistant grappling with water scarcity, insufficient farmlands, or components that need less frequent replacement or challenging climates. repairing," she notes. Shadha's environmental ethos is not just a policy but a guiding principle ensuring that their At Agritopia, a fully automated indoor farming unit takes technological advancements align with a broader center stage. "Our system allows for planting 1600 plants commitment to preserving and nurturing the per cycle on a small area of 35 square meters, maximizing environment. production in a very limited space," she proudly shares. This innovation not only addresses resource constraints but In Sync to Succeed also emphasizes sustainability, embodying Shadha's commitment to transforming agriculture into a more "As a startup, we always emphasize the importance of efficient and eco-friendly endeavor. employing people on the same page as us," Shadha asserts, highlighting the crucial role of a cohesive team. Innovate, Evolve, Impact Navigating uncharted territories in both market and technology can be challenging, particularly in marketing. Shadha shares a business strategy focused on impact rather than profit. "Our business strategy revolves around Shadha addresses this hurdle by fostering a team with a making the best products that really make a difference and shared mentality and goals. "By engaging our employees have an impact on the ground," she affirms. The driving that have the same mentality and goals as us, it is easy to have force is a commitment to improving the lives of clients them align with our missions and values," she explains. This through innovative solutions. alignment stems from a shared understanding of the importance and impact of their work creating a unified Under Shadha's leadership, the company underwent a force driving the company's mission forward. remarkable evolution characterized by systematic development. "Before I was the CEO, there was no structure, Triumphs in Entrepreneurship no policies, no tools within the company," she recalls. Taking charge, Shadha initiated a paradigm shift by crafting Under Shadha's leadership, the company achieved essential policies such as HR, financial, gender, and notable successes, standing as the sole Palestinian environmental policies. She laid the foundation for a company selected in two rounds for the "Water and robust infrastructure, implementing a financial system Energy for Food program (WE4F) - MENA region call." and strategically hiring skilled individuals for various Shadha proudly states, "Through that program, we were roles. "I also worked on producing the company's branding awarded a grant of $75,000 USD."
In 2023, her participation in the "Ignite" Investment impact on the lives of farmers worldwide recognizing Readiness program yielded another triumph, securing a their pivotal role as the foundation of society. This vision grant of $50,000 USD. Shadha emphasizes the encapsulates both a business goal and a commitment to importance of skills in proposal writing, commitment and fostering positive change in communities across diverse a willingness to learn for such accomplishments. regions. Last year, Shadha's selection for the "She Wins Arabia" Start Anytime, Anywhere program, funded by the IFC brought further recognition. This resulted in being promoted on different platforms, Reflecting on her journey, Shadha imparts valuable including a pitching competition in Marrakesh. Beyond advice to her younger self. "I would advise my younger self external accolades, Shadha's personal contributions to learn about entrepreneurship and finance early in life," she shine as she created fundamental company policies and shares, advocating for a balance between education and managed the financial structure, underscoring her real-world experience. Her counsel is to spend less time multifaceted role in the company's success. in the education system and more time in the workforce, emphasizing the importance of practical application. Nurturing Nature Step by Step Shadha underscores the significance of embracing Shadha states, "My best advice for With aspirations to reach a global audience, Shadha mistakes as learning opportunities at a young age. "Apply these women is to go for it!" She shares the company's expansion plans for 2024. what I learn and learn from my mistakes," she advises, recognizes the pivotal role Acknowledging the challenges of the small and politically encouraging a proactive approach to building women traditionally play, from unstable Palestinian market, the focus is on venturing experience. seeding to food processing. into the MENA (Middle East and North Africa) region. "Women are no stranger to this Shadha outlines the strategic approach, starting with Despite entering entrepreneurship later in life at 34, field," she affirms, acknowledging participation in the Step Conference in Dubai. "Hopefully, Shadha dispels the notion of age limitations. "Nothing is the ancestral knowledge we will be able to network and expand in the area," she too late in life. Just start whatever age you are, wherever you combined with modern-day expresses. may live and whatever your idea is about," she asserts, science, especially for those with inspiring readers to take the leap into entrepreneurship, STEM backgrounds. Shadha The expansion plan extends to Morocco and the broader acknowledging failure as a profound teacher on the path urges women to overcome the African market. Shadha emphasizes the importance of to success. fear of failure and actively overcoming cultural diversity challenges through contribute to the agri-tech sector. collaboration with local partners. "Whenever we are Bold Beginnings "It is important to overcome the fear thinking of expanding into a certain area, we also do a market of failure and strive to make an assessment, which includes cultural behavior," she explains. Embracing the wisdom of Nelson Mandela, Shadha impact," she emphasizes. This meticulous approach involves integrating partner encourages aspiring entrepreneurs with the words, "It companies that can provide insights into local practices always seems impossible until it's done." Her advice is Highlighting the enduring and traditions. Shadha's vision extends beyond borders — straightforward Just start! Shadha emphasizes the significance of agriculture, and the company's expansion strategy reflects a importance of action and learning through the journey. Shadha notes that as long as thoughtful and culturally sensitive approach to She reassures everyone that it's OK to fail along the way, humans exist, so will agriculture. establishing a global footprint. pivot and change your plans, ideas and systems. "Food is a basic need for life," she states, underscoring the Local Roots to Global Heights The crux of her guidance is breaking free from the perpetual room for improvement perfectionist trap, especially pertinent for women and discoveries to enhance Shadha envisions Agritopia as a formidable multimillion- entrepreneurs. Shadha acknowledges that waiting for agricultural efficiency. Shadha's dollar enterprise with a global footprint. "My vision for perfection can hinder progress stating, "That lack of self- v i s i o n e x t e n d s b e y o n d Agritopia is to grow into an impactful multimillion-dollar confidence is making them less likely to have the productivity, emphasizing the company spread across multiple countries in the MENA assertiveness to pitch their ideas or ask for funding." Her crucial balance needed to region, as well as in the African and Asian market," she — personal insight concludes with a valuable lesson Not conserve the integrity of farming articulates. everything needs to be perfect, but it needs to be in and the overall health of soil, motion. water, crops, biodiversity, and Shadha's aspirations extend beyond financial human well-being. success she aims for her products to make a meaningful —
In 2023, her participation in the "Ignite" Investment impact on the lives of farmers worldwide recognizing Readiness program yielded another triumph, securing a their pivotal role as the foundation of society. This vision grant of $50,000 USD. Shadha emphasizes the encapsulates both a business goal and a commitment to importance of skills in proposal writing, commitment and fostering positive change in communities across diverse a willingness to learn for such accomplishments. regions. Last year, Shadha's selection for the "She Wins Arabia" Start Anytime, Anywhere program, funded by the IFC brought further recognition. This resulted in being promoted on different platforms, Reflecting on her journey, Shadha imparts valuable including a pitching competition in Marrakesh. Beyond advice to her younger self. "I would advise my younger self external accolades, Shadha's personal contributions to learn about entrepreneurship and finance early in life," she shine as she created fundamental company policies and shares, advocating for a balance between education and managed the financial structure, underscoring her real-world experience. Her counsel is to spend less time multifaceted role in the company's success. in the education system and more time in the workforce, emphasizing the importance of practical application. Nurturing Nature Step by Step Shadha underscores the significance of embracing Shadha states, "My best advice for With aspirations to reach a global audience, Shadha mistakes as learning opportunities at a young age. "Apply these women is to go for it!" She shares the company's expansion plans for 2024. what I learn and learn from my mistakes," she advises, recognizes the pivotal role Acknowledging the challenges of the small and politically encouraging a proactive approach to building women traditionally play, from unstable Palestinian market, the focus is on venturing experience. seeding to food processing. into the MENA (Middle East and North Africa) region. "Women are no stranger to this Shadha outlines the strategic approach, starting with Despite entering entrepreneurship later in life at 34, field," she affirms, acknowledging participation in the Step Conference in Dubai. "Hopefully, Shadha dispels the notion of age limitations. "Nothing is the ancestral knowledge we will be able to network and expand in the area," she too late in life. Just start whatever age you are, wherever you combined with modern-day expresses. may live and whatever your idea is about," she asserts, science, especially for those with inspiring readers to take the leap into entrepreneurship, STEM backgrounds. Shadha The expansion plan extends to Morocco and the broader acknowledging failure as a profound teacher on the path urges women to overcome the African market. Shadha emphasizes the importance of to success. fear of failure and actively overcoming cultural diversity challenges through contribute to the agri-tech sector. collaboration with local partners. "Whenever we are Bold Beginnings "It is important to overcome the fear thinking of expanding into a certain area, we also do a market of failure and strive to make an assessment, which includes cultural behavior," she explains. Embracing the wisdom of Nelson Mandela, Shadha impact," she emphasizes. This meticulous approach involves integrating partner encourages aspiring entrepreneurs with the words, "It companies that can provide insights into local practices always seems impossible until it's done." Her advice is Highlighting the enduring and traditions. Shadha's vision extends beyond borders — straightforward Just start! Shadha emphasizes the significance of agriculture, and the company's expansion strategy reflects a importance of action and learning through the journey. Shadha notes that as long as thoughtful and culturally sensitive approach to She reassures everyone that it's OK to fail along the way, humans exist, so will agriculture. establishing a global footprint. pivot and change your plans, ideas and systems. "Food is a basic need for life," she states, underscoring the Local Roots to Global Heights The crux of her guidance is breaking free from the perpetual room for improvement perfectionist trap, especially pertinent for women and discoveries to enhance Shadha envisions Agritopia as a formidable multimillion- entrepreneurs. Shadha acknowledges that waiting for agricultural efficiency. Shadha's dollar enterprise with a global footprint. "My vision for perfection can hinder progress stating, "That lack of self- v i s i o n e x t e n d s b e y o n d Agritopia is to grow into an impactful multimillion-dollar confidence is making them less likely to have the productivity, emphasizing the company spread across multiple countries in the MENA assertiveness to pitch their ideas or ask for funding." Her crucial balance needed to region, as well as in the African and Asian market," she — personal insight concludes with a valuable lesson Not conserve the integrity of farming articulates. everything needs to be perfect, but it needs to be in and the overall health of soil, motion. water, crops, biodiversity, and Shadha's aspirations extend beyond financial human well-being. success she aims for her products to make a meaningful —
W O R L D M A G A Z I N E Enter the Realm of Rooted in tradition, thrivingthrough Charismatic innovation: agriculture and Perspectives enterprise hand in hand. Stay in touch Explore our Latest Editions on womenworldmagazine.com www.womenworldmagazine.com
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A Look at Success n recent decades, there has been a significant Rising to New Horizons increase in women rising to top leadership positions I across various industries. As more women take on The best women leaders also exhibit exceptional these influential roles, they are transforming communication abilities. They are gifted at listening businesses and entire sectors with their unique attentively, speaking persuasively, delivering leadership qualities and skills. constructive feedback, and adapting communication styles to fit different situations and audiences. Their Remarkable Qualities strong communication skills allow them to articulate vision powerfully, provide clear direction, offer One of the standout qualities of many great women thoughtful mentorship, and inspire those around them. leaders is emotional intelligence (EQ). Women leaders often excel at reading people and situations, Additionally, women leaders are often praised for empathizing with others, and connecting on a personal taking a collaborative approach. Rather than impose level. This heightened EQ enables them to build strong rigid top-down policies, many embrace a collaborative relationships, lead with compassion, resolve conflicts, style that taps into the talents of the entire team to and motivate others. Their ability to understand achieve common goals. They actively facilitate emotions and perspectives is a tremendous asset in cooperation and know that bringing people together uniting teams behind a shared vision. multiplies capabilities. This spirit of collaboration allows women leaders to get the very best out of their Another striking quality is inclusiveness. Many leading teams. women make a conscious effort to promote diversity, seek input from people at all levels, and value different The results-driven focus is another hallmark. Although viewpoints. They realize that diversity fosters they care about people, great women leaders remain innovation and that inclusive cultures where everyone mission-focused. They set ambitious goals, develop feels heard yield better results. By championing strategies to meet objectives, lead decisively amid inclusiveness, women leaders are making workplaces uncertainty, and keep people focused on desired more equitable and productive. outcomes. Their determination to succeed against the odds drives organizations forward. Feb 2024 | 18 | womenworldmagazine.com Feb 2024 | 19 | womenworldmagazine.com
A Look at Success n recent decades, there has been a significant Rising to New Horizons increase in women rising to top leadership positions I across various industries. As more women take on The best women leaders also exhibit exceptional these influential roles, they are transforming communication abilities. They are gifted at listening businesses and entire sectors with their unique attentively, speaking persuasively, delivering leadership qualities and skills. constructive feedback, and adapting communication styles to fit different situations and audiences. Their Remarkable Qualities strong communication skills allow them to articulate vision powerfully, provide clear direction, offer One of the standout qualities of many great women thoughtful mentorship, and inspire those around them. leaders is emotional intelligence (EQ). Women leaders often excel at reading people and situations, Additionally, women leaders are often praised for empathizing with others, and connecting on a personal taking a collaborative approach. Rather than impose level. This heightened EQ enables them to build strong rigid top-down policies, many embrace a collaborative relationships, lead with compassion, resolve conflicts, style that taps into the talents of the entire team to and motivate others. Their ability to understand achieve common goals. They actively facilitate emotions and perspectives is a tremendous asset in cooperation and know that bringing people together uniting teams behind a shared vision. multiplies capabilities. This spirit of collaboration allows women leaders to get the very best out of their Another striking quality is inclusiveness. Many leading teams. women make a conscious effort to promote diversity, seek input from people at all levels, and value different The results-driven focus is another hallmark. Although viewpoints. They realize that diversity fosters they care about people, great women leaders remain innovation and that inclusive cultures where everyone mission-focused. They set ambitious goals, develop feels heard yield better results. By championing strategies to meet objectives, lead decisively amid inclusiveness, women leaders are making workplaces uncertainty, and keep people focused on desired more equitable and productive. outcomes. Their determination to succeed against the odds drives organizations forward. Feb 2024 | 18 | womenworldmagazine.com Feb 2024 | 19 | womenworldmagazine.com
Many leading women also exude confidence and Empowerment - The most successful women leaders courage. They are self-assured in their abilities but also unlock potential in every employee. They build people comfortable accepting input and acknowledging up, share power, remove obstacles, and create mistakes. Their courage allows them to take calculated opportunities for growth. Their empowerment of risks, make bold moves when needed, and tackle others multiplies capabilities. difficult challenges head-on rather than shy away. This confidence empowers them to drive meaningful Decisiveness - Once women leaders analyze a situation, progress. they are able to make decisions firmly and act on them. Their decisiveness keeps things moving forward Organizations that empower more women leaders reap decisively even in tough situations. the benefits through enhanced innovation, cohesion, and excellence. As more industries feel this positive Integrity - Women leaders lead by example and do the impact, it creates momentum for greater gender right thing even when it's difficult. Their high ethical diversity in leadership. The future is bright for women standards set the tone for organizational culture. helping to lead across all sectors and make their influential mark. Curiosity - Great women leaders have an insatiable curiosity. Their curiosity motivates them to ask Here are some additional key qualities that make women questions, seek new ideas, and expand their horizons. leaders so impactful: This fuels innovation. Authenticity - The best women leaders lead with Humility - The best women leaders remain humble. genuineness. They are transparent about who they are, Despite their success, they are down-to-earth, willing openly share their experiences, and admit mistakes. to learn from others, and quick to acknowledge team This builds trust and respect. Their authenticity efforts. Their humility builds enduring goodwill. Some empowers others to bring their true selves to work. Passion - Women leaders care deeply about their Resilience - Women leaders often display remarkable mission and inspire passion in others. Their fervor is resilience in overcoming obstacles and bouncing back contagious and helps teams stay focused when times Women from adversity. This ability to persist through get tough. challenges and reinvent themselves as needed makes them incredibly effective. Their resilience is an Vision - Great women leaders dream big and articulate are born inspiration to others. an ambitious vision of the future. This vision provides direction and motivation even in chaotic times. It Strategic Thinking - Many leading women have sharp sustains long-term progress. Leaders strategic minds and can see the big picture. They can synthesize complex information, read situations nimbly, and plan for multiple scenarios. Their strategic acumen provides a competitive edge. Innovation - Top women leaders tend to have an innovative spirit. They spearhead fresh thinking, spark creativity in others, and are not afraid to disrupt the status quo. Their boldness breathes new life into organizations. Adaptability - Change and uncertainty don't rattle accomplished women leaders. They remain agile and adaptable when dealing with ambiguity. This flexibility allows them to adjust game plans as conditions evolve and drive progress amid flux. Feb 2024 | 20 | womenworldmagazine.com
Many leading women also exude confidence and Empowerment - The most successful women leaders courage. They are self-assured in their abilities but also unlock potential in every employee. They build people comfortable accepting input and acknowledging up, share power, remove obstacles, and create mistakes. Their courage allows them to take calculated opportunities for growth. Their empowerment of risks, make bold moves when needed, and tackle others multiplies capabilities. difficult challenges head-on rather than shy away. This confidence empowers them to drive meaningful Decisiveness - Once women leaders analyze a situation, progress. they are able to make decisions firmly and act on them. Their decisiveness keeps things moving forward Organizations that empower more women leaders reap decisively even in tough situations. the benefits through enhanced innovation, cohesion, and excellence. As more industries feel this positive Integrity - Women leaders lead by example and do the impact, it creates momentum for greater gender right thing even when it's difficult. Their high ethical diversity in leadership. The future is bright for women standards set the tone for organizational culture. helping to lead across all sectors and make their influential mark. Curiosity - Great women leaders have an insatiable curiosity. Their curiosity motivates them to ask Here are some additional key qualities that make women questions, seek new ideas, and expand their horizons. leaders so impactful: This fuels innovation. Authenticity - The best women leaders lead with Humility - The best women leaders remain humble. genuineness. They are transparent about who they are, Despite their success, they are down-to-earth, willing openly share their experiences, and admit mistakes. to learn from others, and quick to acknowledge team This builds trust and respect. Their authenticity efforts. Their humility builds enduring goodwill. Some empowers others to bring their true selves to work. Passion - Women leaders care deeply about their Resilience - Women leaders often display remarkable mission and inspire passion in others. Their fervor is resilience in overcoming obstacles and bouncing back contagious and helps teams stay focused when times Women from adversity. This ability to persist through get tough. challenges and reinvent themselves as needed makes them incredibly effective. Their resilience is an Vision - Great women leaders dream big and articulate are born inspiration to others. an ambitious vision of the future. This vision provides direction and motivation even in chaotic times. It Strategic Thinking - Many leading women have sharp sustains long-term progress. Leaders strategic minds and can see the big picture. They can synthesize complex information, read situations nimbly, and plan for multiple scenarios. Their strategic acumen provides a competitive edge. Innovation - Top women leaders tend to have an innovative spirit. They spearhead fresh thinking, spark creativity in others, and are not afraid to disrupt the status quo. Their boldness breathes new life into organizations. Adaptability - Change and uncertainty don't rattle accomplished women leaders. They remain agile and adaptable when dealing with ambiguity. This flexibility allows them to adjust game plans as conditions evolve and drive progress amid flux. Feb 2024 | 20 | womenworldmagazine.com
Leading with Grace How Leaders are Enabling Innovations in theHelm of Corporate ? omen leaders are increasingly making their mark by steering organizations towards success with a unique blend of grace and innovation. This article explores how women leaders are not only W breaking barriers but also fostering a culture of innovation, driving corporate success to new heights. Embracing Diversity and Inclusion: Women leaders, often acutely aware of the value of diversity, champion inclusive environments. By fostering diverse teams that bring together varied perspectives and experiences, these leaders create fertile ground for innovation. The inclusive culture they cultivate becomes a catalyst for fresh ideas, encouraging employees to think beyond traditional boundaries. Cultivating Empathy in Leadership: The empathetic leadership style often exhibited by women leaders plays a pivotal role in innovation. Understanding the needs and concerns of team members allows these leaders to create a supportive atmosphere where employees feel comfortable expressing and exploring innovative ideas. Empathy fosters a collaborative environment that fuels creative thinking. Nurturing a Growth Mindset: Women leaders often instill a growth mindset within their teams. They encourage employees to view challenges as opportunities for learning and growth. This mindset shift is fundamental for fostering innovation, as it promotes a culture where failures are seen as steppingstones to success, ultimately driving continuous improvement and creative thinking. Promoting Work-Life Integration: Women leaders, adept at managing multiple roles, often champion work-life integration. By acknowledging the importance of a balanced life, they create environments that prioritize employee well-being. This approach not only enhances job satisfaction but also fuels innovation by allowing individuals the mental space to think creatively and approach challenges with a fresh perspective. Feb 2024 | 22 | womenworldmagazine.com Feb 2024 | 23 | womenworldmagazine.com
Leading with Grace How Leaders are Enabling Innovations in theHelm of Corporate ? omen leaders are increasingly making their mark by steering organizations towards success with a unique blend of grace and innovation. This article explores how women leaders are not only W breaking barriers but also fostering a culture of innovation, driving corporate success to new heights. Embracing Diversity and Inclusion: Women leaders, often acutely aware of the value of diversity, champion inclusive environments. By fostering diverse teams that bring together varied perspectives and experiences, these leaders create fertile ground for innovation. The inclusive culture they cultivate becomes a catalyst for fresh ideas, encouraging employees to think beyond traditional boundaries. Cultivating Empathy in Leadership: The empathetic leadership style often exhibited by women leaders plays a pivotal role in innovation. Understanding the needs and concerns of team members allows these leaders to create a supportive atmosphere where employees feel comfortable expressing and exploring innovative ideas. Empathy fosters a collaborative environment that fuels creative thinking. Nurturing a Growth Mindset: Women leaders often instill a growth mindset within their teams. They encourage employees to view challenges as opportunities for learning and growth. This mindset shift is fundamental for fostering innovation, as it promotes a culture where failures are seen as steppingstones to success, ultimately driving continuous improvement and creative thinking. Promoting Work-Life Integration: Women leaders, adept at managing multiple roles, often champion work-life integration. By acknowledging the importance of a balanced life, they create environments that prioritize employee well-being. This approach not only enhances job satisfaction but also fuels innovation by allowing individuals the mental space to think creatively and approach challenges with a fresh perspective. Feb 2024 | 22 | womenworldmagazine.com Feb 2024 | 23 | womenworldmagazine.com
Mentoring and Nurturing Talent: the well-being of the planet and the long-term success of their organizations. Women leaders excel at mentoring and nurturing talent within their organizations. By providing guidance and Fostering a Culture of Open Communication: Leadership is not about opportunities for skill development, they empower employees to reach their full potential. This Effective communication is at the heart of innovation, commitment to talent development contributes to a and women leaders excel at fostering open being in charge. workforce that is not only capable but also innovative, communication channels. By creating an environment as individuals are encouraged to explore and apply their where ideas can be freely shared and feedback is skills in novel ways. valued, these leaders empower employees to voice It's about taking care their thoughts, fostering a culture of continuous Building Collaborative Networks: improvement and innovation. Collaboration is a cornerstone of innovation, and Adapting to Technological Advancements: of those in your charge. women leaders excel at building collaborative networks. Whether through formalized mentorship In the rapidly evolving digital age, women leaders are programs, cross-functional teams, or industry quick to adapt to technological advancements. Their partnerships, these leaders connect individuals with ability to embrace and leverage emerging technologies diverse skill sets. Such collaborations stimulate the positions organizations at the forefront of innovation. exchange of ideas, sparking innovation through the Whether it's implementing artificial intelligence, intersection of different perspectives. embracing automation, or incorporating data analytics, women leaders drive technological innovation within Embodying Resilience: their companies. Women leaders, often recognized for their resilience, Celebrating and Recognizing Achievements: inspire teams to navigate challenges with grace. Their ability to bounce back from setbacks and maintain Women leaders understand the importance of composure in high-pressure situations creates an celebrating achievements, both big and small. By environment where employees feel supported in taking acknowledging and recognizing the contributions of risks and exploring innovative solutions without fear of individuals and teams, they create a positive and failure. motivating work environment. This celebratory culture fuels a sense of accomplishment and pride, motivating Strategic Risk-Taking: employees to continue pushing the boundaries of innovation. Women leaders strategically embrace risk, recognizing that innovation often requires stepping into the In conclusion, women leaders are at the forefront of unknown. Their calculated approach to risk-taking driving innovation in corporate settings by embodying a encourages teams to think beyond the status quo and leadership style characterized by grace, empathy, and experiment with unconventional ideas, leading to strategic vision. breakthrough innovations that contribute to corporate success. Their multifaceted approach, encompassing diversity, sustainability, open communication, and a commitment Championing Sustainable Practices: to continuous learning, positions organizations for sustained success in an ever-evolving business landscape. As more women ascend to leadership roles, Women leaders often prioritize sustainability and corporate responsibility. Their commitment to ethical their influence will continue to shape the narrative of business practices and environmental stewardship not corporate success, proving that leadership with grace is only aligns with societal expectations but also not only effective but transformative. stimulates innovative solutions for sustainable operations. By integrating these principles into corporate strategies, women leaders contribute to both www.womenworldmagazine.com Feb 2024 | 24 | womenworldmagazine.com
Mentoring and Nurturing Talent: the well-being of the planet and the long-term success of their organizations. Women leaders excel at mentoring and nurturing talent within their organizations. By providing guidance and Fostering a Culture of Open Communication: Leadership is not about opportunities for skill development, they empower employees to reach their full potential. This Effective communication is at the heart of innovation, commitment to talent development contributes to a and women leaders excel at fostering open being in charge. workforce that is not only capable but also innovative, communication channels. By creating an environment as individuals are encouraged to explore and apply their where ideas can be freely shared and feedback is skills in novel ways. valued, these leaders empower employees to voice It's about taking care their thoughts, fostering a culture of continuous Building Collaborative Networks: improvement and innovation. Collaboration is a cornerstone of innovation, and Adapting to Technological Advancements: of those in your charge. women leaders excel at building collaborative networks. Whether through formalized mentorship In the rapidly evolving digital age, women leaders are programs, cross-functional teams, or industry quick to adapt to technological advancements. Their partnerships, these leaders connect individuals with ability to embrace and leverage emerging technologies diverse skill sets. Such collaborations stimulate the positions organizations at the forefront of innovation. exchange of ideas, sparking innovation through the Whether it's implementing artificial intelligence, intersection of different perspectives. embracing automation, or incorporating data analytics, women leaders drive technological innovation within Embodying Resilience: their companies. Women leaders, often recognized for their resilience, Celebrating and Recognizing Achievements: inspire teams to navigate challenges with grace. Their ability to bounce back from setbacks and maintain Women leaders understand the importance of composure in high-pressure situations creates an celebrating achievements, both big and small. By environment where employees feel supported in taking acknowledging and recognizing the contributions of risks and exploring innovative solutions without fear of individuals and teams, they create a positive and failure. motivating work environment. This celebratory culture fuels a sense of accomplishment and pride, motivating Strategic Risk-Taking: employees to continue pushing the boundaries of innovation. Women leaders strategically embrace risk, recognizing that innovation often requires stepping into the In conclusion, women leaders are at the forefront of unknown. Their calculated approach to risk-taking driving innovation in corporate settings by embodying a encourages teams to think beyond the status quo and leadership style characterized by grace, empathy, and experiment with unconventional ideas, leading to strategic vision. breakthrough innovations that contribute to corporate success. Their multifaceted approach, encompassing diversity, sustainability, open communication, and a commitment Championing Sustainable Practices: to continuous learning, positions organizations for sustained success in an ever-evolving business landscape. As more women ascend to leadership roles, Women leaders often prioritize sustainability and corporate responsibility. Their commitment to ethical their influence will continue to shape the narrative of business practices and environmental stewardship not corporate success, proving that leadership with grace is only aligns with societal expectations but also not only effective but transformative. stimulates innovative solutions for sustainable operations. By integrating these principles into corporate strategies, women leaders contribute to both www.womenworldmagazine.com Feb 2024 | 24 | womenworldmagazine.com