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1. ™ Embroidered t-shirts are not likely to be a big surprise for most of us. T-shirts have been used as a media for messages for some decades now. In recent decades, these casual wear have been increasingly free in expressing their opinions on everything and everyone (and in making suggestions for improving the world and our lives). For businesses, embroidered t-shirts offer another media for enhancing awareness about their brands. T-shirts go everywhere these days, even into formal offices, and your brand also can go to all these places. T-shirts are symbols of informality and a simple enjoyment of life, and associating your brand with these kinds of symbols can prove beneficial (provided your business is not a stuffed shirt kind of business). T-shirts provide an opportunity for conveying striking and memorable messages. The color of the shirt can be simple white, stunning black, scintillating orange or any other kind of color. The lettering and logos can also be any color and pattern. Enjoy the freedom of expression offered by this combination. Select a shirt color that suits your brand and its chosen colors. Lay out the logo and message in a striking manner. Evolve a strategy to distribute the shirts to get your message to the right kind of people. Your brand will soon get to the notice of all the right prospects! Embroidered T-Shirts Become Messengers In 1948, presidential candidate Thomas Dewey produced the “Dew It for Dewey” t-shirt and in 1952 came “I Like Ike” t-shirts. Film stars appeared on TV wearing these t-shirts. Other factors also influenced the trend and gradually, the t-shirt gained acceptance as normal wear. Embroidered t-shirts with sports team logos and messages, identifying their wearers as the team fans, are hugely popular. This is an excellent example of the relationship between t-shirts and brands. In this case the popularity of these shirts would appear to come from the demand side from the team fans. Such fan loyalty, however, will be available only to teams that perform well, however. Advertisers were soon attracted to the new medium for sending out their brand-building messages. Embroidered t-shirts have been displaying advertising messages for two or three decades now. The most striking trend with embroidered t-shirts has been the increasingly humorous and wacky messages that they display. These have reached a level where many people find the messages offending. One thing is for certain; embroidered t-shirts with all kinds of messages and/or pictures are here to stay. Conclusion Embroidered t-shirts have become messengers for many different kinds of messages. Politicians distributed t- shirts that tried to influence voters to vote for them. T-shirts embroidered with sports team logos have become hugely popular among the team fans. Advertisers have used embroidered t-shirts to build their company brands. And people in general have used embroidered t-shirts to express their own views about everything, in increasingly humorous and wacky ways.