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Content gap analysis is used by digital marketers to identify the gap between an organizationu2019s content and its audienceu2019s desired content. It also helps them find new keyword opportunities, as well as map digital content to various stages in a buyeru2019s journey u2013 awareness, consideration, and decision.
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Tips For Content Gap Analysis Content gap analysis is used by digital marketers to identify the gap between an organization’s content and its audience’s desired content. It also helps them find new keyword opportunities, as well as map digital content to various stages in a buyer’s journey – awareness, consideration, and decision.
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