H.Q.

1. The EIS Challenge (www.calt.insead.edu/eis) H.Q. EIS – The ‘Backbone’ The information & reporting system Eurocomm has deployed corporate-wide as well as in all subsidiairies (except at Teleswitches, as its CEO – Ann Finkelbaum – has systematically delayed its implementation). It is said to be the ‘Backbone’ of the whole corporation, providing “Everybody with the information they need to make good decisions”, as well as a way for everybody to report data, information & knowledge regularly & systematically. EUROCOMM EUROCOMM Your company, a large, global corporation, which over the last 10 years grew & expanded tremendously through entering new markets & through the acquisition of companies like Teleswitches, which joined the group almost 2 years ago. AAAngehrn/INSEAD

2. In your role as a change agent facing the challenge of diffusing the management style & systems of your corporation into a newly acquired company. The EIS Challenge (www.calt.insead.edu/eis) Great people from whom you will have the opportunity to learn a lot during this mission. YOU H.Q. YOUR TEAM EIS – The ‘Backbone’ The information & reporting system Eurocomm has deployed corporate-wide as well as in all subsidiairies (except at Teleswitches, as its CEO – Ann Finkelbaum – has systematically delayed its implementation). It is said to be the ‘Backbone’ of the whole corporation, providing “Everybody with the information they need to make good decisions”, as well as a way for everybody to report data, information & knowledge regularly & systematically. EUROCOMM EUROCOMM Your company, a large, global corporation, which over the last 10 years grew & expanded tremendously through entering new markets & through the acquisition of companies like Teleswitches, which joined the group almost 2 years ago. TELESWITCHES The company was the most successful acquisition by Eurocomm. It is already considered like the “cash cow” of the group, and is run proudly and independently by Ann Finkelbaum, the CEO, and her management team. AAAngehrn/INSEAD

3. In your role as a change agent facing the challenge of diffusing the management style & systems of your corporation into a newly acquired company. The EIS Challenge (www.calt.insead.edu/eis) Great people from whom you will have the opportunity to learn a lot during this mission. YOU H.Q. YOUR TEAM EIS – The ‘Backbone’ FROM EUROCOMM’s H.Q. The information & reporting system Eurocomm has deployed corporate-wide as well as in all subsidiairies (except at Teleswitches, as its CEO – Ann Finkelbaum – has systematically delayed its implementation). It is said to be the ‘Backbone’ of the whole corporation, providing “Everybody with the information they need to make good decisions”, as well as a way for everybody to report data, information & knowledge regularly & systematically. YOUR MISSION “It’s high time that Teleswitches adapts its information & reporting processes and system to the corporate one, and at Eurocomm we all use ‘EIS’. They have to adopt it too now!” “You and your team are now detached at Teleswitches. You’ll spend the next 6 months there, by which time you’ll have to get the whole management team (of 22) on board. That’s our last chance if we want to keep on managing this company in a transparent way!” “It will not be easy but we count on you!” EUROCOMM EUROCOMM Your company, a large, global corporation, which over the last 10 years grew & expanded tremendously through entering new markets & through the acquisition of companies like Teleswitches, which joined the group almost 2 years ago. TELESWITCHES The company was the most successful acquisition by Eurocomm. It is already considered like the “cash cow” of the group, and is run proudly and independently by Ann Finkelbaum, the CEO, and her management team. AAAngehrn/INSEAD