1 / 7

Advertising over Digital TV

Advertising over Digital TV. Kelsey DDC Convention Denver, 2005. Then: Specialization. Communication. Information. Entertainment. Now : Expansion of Capabilities. Communication. WAP. 3G. IM, VOIP. Information. Games, Media Center. Entertainment. iTV. IPTV.

adia
Download Presentation

Advertising over Digital TV

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript


  1. Advertising over Digital TV Kelsey DDC ConventionDenver, 2005

  2. Then: Specialization Communication Information Entertainment

  3. Now : Expansion of Capabilities Communication WAP 3G IM, VOIP Information Games, Media Center Entertainment iTV

  4. IPTV • Telco’s are upgrading their DSL infrastructure by rolling out fiber-optic lines to support delivery of interactive TV • Strategic initiative to increase ARPU and defend against VOIP and broadband offerings from cable and satellite providers • Cable companies are upgrading their networks to support IP as well…

  5. Impact on Local Advertising • Real-time, targeted delivery of advertising on TV • Pin-point granularity of household and viewer location • Discrete demographic/psychographic profiles • Viewer interests at a specific point in time • Explicitly expressed: Looking for/interested in/more like this • Implicit: Viewing profiles based on viewing habits • Complete commercial transactions or “Call me now” • Provide high-value exposure to advertisers at a competitive cost • Low-cost production and distribution

  6. Future: A “Converged” Experience Communication Information Entertainment

  7. Thank You

More Related