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The Simply French Tour

The Simply French Tour. 2008. Organization Chart. 1. Qu é bec TV Landscape. 2. The Astral Media Advantage. 3. Media Cre@tivity. 4. MusiquePlus. 5. The Organization Chart. Organization Chart. 1. Qu é bec TV Landscape. 2. The Astral Media Advantage. 3. Media Cre@tivity. 4.

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The Simply French Tour

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  1. The Simply French Tour 2008

  2. Organization Chart 1 Québec TV Landscape 2 The Astral Media Advantage 3 Media Cre@tivity 4 MusiquePlus 5

  3. The Organization Chart

  4. Organization Chart 1 Québec TV Landscape 2 The Astral Media Advantage 3 Media Cre@tivity 4 MusiquePlus 5

  5. In Québec, TV viewership is growing Québec audiences generate over 210 million viewing hours each week! Up 8.1% since 2005! An average of 31 viewing hours per Quebecer per week! Evolution of total TV viewing hours – 2005 to 2008 – (000’s) During the same period, the television viewing hours in the other provinces have increased by only 1.5%... Source: BBM Infosys, French Québec, 2+, Mon-Sun 6a-6a, WS05: Jan.3 to May 29, 2005 WS06: Jan.2 to May 28, 2006 WS07: Jan.1 to May 27, 2007j WS08: Jan.7 to May 25, 2008

  6. -20% +43% Conventional Networks In Decline A25-54 In Québec, specialty channels now have 43% of TV viewership! That’s a 43% jump since 2005! Evolution of market share – Conventional vs. Specialty – WS05 to WS08 Over the same period, conventional networks lost 19% of their share – they’re now down to 57%! • *Based on specialty commercial networks only (25) • Source: BBM Infosys, French Québec, A25-54, Mon-Sun 6a-6a, • WS05: Jan.3 to May 29, 2005 • WS06: Jan.2 to May 28, 2006 • WS07: Jan.1 to May 27, 2007j • WS08: Jan.7 to May 25, 2008

  7. Enviable Market Share Adults 25-54 With 26% of total TV viewing, Astral Media TVPlus comes right behind TVA, which has 28% of the market. Market share based on French commercial networks – A25-54 Astral Media is far ahead of major TV networks like SRC and TQS. Source: BBM Infosys, Mon-Sun., 6a-6a, French Québec., A25-54, French commercial networks only WS08: Jan.7 to May 25, 2008

  8. Market share based on French commercial networks Enviable Market Share Adults 18-34 Women 25-54 Source: BBM Infosys, Mon-Sun., 6a-6a, French Québec., w25-54 & A18-34, French commercial networks only WS08: Jan.7 to May 25, 2008

  9. Astral Media :The Specialty Leader Market Share – Commercial Networks Astral Media Plus vs. Other Specialty Channels Winter-Spring 2008 Among adults 25-54, Astral Media secures over 58% of the commercial specialty TV viewing! Source: BBM Infosys, Mon-Sun., 6a-6a, French Québec., A25-54, French commercial networks only WS08: Jan.7 to May 25, 2008

  10. Astral Media :The Specialty Leader Adults 18-34 Women 25-54 Source: BBM Infosys, Mon-Sun., 6a-6a, French Québec., W25-54 & A18-34, French commercial networks only WS08: Jan.7 to May 25, 2008

  11. Québec TV Landscape 1 Organization Chart 2 The Astral Media Advantage 3 Media Cre@tivity 4 MusiquePlus 5

  12. Astral Media Networks DeliverTargeted Environments Reaching Young People Our 3 networks have a weekly reach of nearly 80% among viewers aged 12-24 Source: BBM Infosys, French Québec, WS08 (Jan. 7 to May 25, 2008)

  13. Astral Media Networks DeliverTargeted Environments Reaching Young People These networks also have a higher concentration of viewers aged 12 to 24 than any other network Audience Composition 12-24 – Base: 12+ Source: BBM Infosys, French Québec, WS08 (Jan. 7 to May 25, 2008)

  14. Astral Media Networks DeliverTargeted Environments Reaching Men These three networks reach over 72% of men 25-54. Source: BBM Infosys, French Québec, WS08 (Jan. 7 to May 25, 2008)

  15. Astral Media Networks DeliverTargeted Environments Reaching Men Audience Composition M25-54 – Base: 18+ These networks also have a higher concentration of male viewers aged 25 to 54 than any other network. Source: BBM Infosys, French Québec, WS08 (Jan. 7 to May 25, 2008)

  16. Astral Media Networks DeliverTargeted Environments Reaching Women These four networks reach 75% of women 25-54. Source: BBM Infosys, French Québec, WS08 (Jan. 7 to May 25, 2008)

  17. Astral Media Networks DeliverTargeted Environments Reaching Women Audience Composition W25-54 – Base: 18 + These networks also have a higher concentration of female viewers aged 25 to 54 than any other network. Source: BBM Infosys, French Québec, WS08 (Jan. 7 to May 25, 2008)

  18. Québec TV Landscape 1 Organization Chart 2 The Astral Media Advantage 3 Media Cre@tivity 4 MusiquePlus 5

  19. Media Cre@tivity Products •  Creative Promotional Spot •  Integration (or Product Placement) •  Theme Programming •  Short Program (or Filler) •  Commercial Vignette •  Mock-Live Vignette (MusiquePlus) •  Complete Sponsorship (complete, flexible, ROS) •  Closed-captioning Sponsorship •  Dot Spot •  Billboarding •  Creative Program Line-Up Billboard •  Mobile Content • Grassroots Initiatives Tailor-made and always evolving…

  20. Québec TV Landscape 1 Organization Chart 2 The Astral Media Advantage 3 Media Cre@tivity 4 MusiquePlus 5

  21. MusiquePlus: More than ever, Québec’s Ultimate Music Reference In winter 2008, MusiquePlus surveyed young Quebecers on their expectations in terms of music and entertainment. This study was the basis for an ambitious plan to reclaim the title of Québec’s ultimate music reference.

  22. This fall, MusiquePlus makes a daring move for viewers 15-30, with a slight skew towards men. MusiquePlus will offer a ton of videos, plus shows reflecting the concerns and lifestyle of young adults (i.e. technology, video games, extreme sports, dancing, fashion, etc.). MusiquePlus will target real music fans: people who listen to it, live it, shape it and create it. This fall, MusiquePlus will put music at the very heart of its programming both on TV and on the Web, with full-length, high-quality videos available on MusiquePlus.com. MusiquePlus will also feature lots of new, original productions available for commercial integration. MusiquePlus gets a major make-over in terms of both its look and its programming. MusiquePlus: More than ever, Québec’s Ultimate Music Reference Starting OCTOBER 6, 2008!

  23. Also: Premiering In Fall 2008… in French…

  24. New shows • Research • Media Cre@tivity • Videos • And more… Key Points • 3 key demos: A25-54, W25-54, A18-34 • Media Creativity Solutions • www.astralmediatvplus.com

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