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BEHAVIOURAL CHOICE THEORIES OF ADDICTION

THE LANGUAGE OF CHOICE. Behavioural economics" a merging of micro-economic theory and a revolution in behavioural psychology beginning in the 1960s (the matching law")Addiction" is a real phenomenon, not merely a series of causal attributions Addicts' choices are predictableAddicts choose to

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BEHAVIOURAL CHOICE THEORIES OF ADDICTION

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    1. BEHAVIOURAL CHOICE THEORIES OF ADDICTION Nick Heather PhD, Centre for Alcohol & Drug Studies, Newcastle, North Tyneside & Northumberland Mental Health NHS Trust, & University of Northumbria

    2. THE LANGUAGE OF CHOICE “Behavioural economics” – a merging of micro-economic theory and a revolution in behavioural psychology beginning in the 1960s (the “matching law”) “Addiction” is a real phenomenon, not merely a series of causal attributions Addicts’ choices are predictable Addicts choose to consume drugs etc. but do not choose to be addicted Addicts’ choices are constrained – like all choices

    3. A DEFINITION OF ADDICTION “(addiction is shown by) a demonstrated failure to refrain from a behaviour despite attempts to do so or a complaint by the person that the behaviour is out of his or her control.” Heather, N. (in press). Comments on O-J. Skog, ‘Addiction: definitions and mechanisms’. In R.E. Vuchinich & N. Heather (Eds.), Choice, Behavioural Economics and Addiction. Oxford, UK: Pergamon Press.

    4. CONCEPTUAL FRAMEWORK FOR EXPLAINING ADDICTION

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