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Visual Rhetoric

Learn how to interpret and analyze various visual texts, including logos, web pages, images, and more. Understand the use of color, shape, line, layout, and font in conveying messages. Discover the power of visual elements in influencing our thoughts and actions.

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Visual Rhetoric

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  1. Visual Rhetoric English 105

  2. Everything is a Text • Images can be “read” and interpreted in the same way as written texts • What does this logo say about Northern Arizona University? • What visual elements does it incorporate?

  3. What else? • Web pages • Posters • Bumper stickers • Television/movies • Architecture • Vehicles/industrial design • Art/Sculpture

  4. What does this statue represent? • What feelings/beliefs does it elicit? • Why was it created? Who created it?

  5. The Rhetorical Triangle • All texts can be interpreted using the rhetorical triangle: • Ethos, Pathos, Logos • Author, Audience, Purpose • What else can we interpret using this triangle?

  6. Analyze this web page using the rhetorical triangle: What does it communicate?

  7. Other Elements • We can also interpret web pages or other media using basic visual/design principles, such as: • Color • Shape • Line • Layout • Juxtaposition • Font/Type face “NY Sushi” @ www.thedesignersrepublic.com

  8. Analyze this site in terms of: Color, Shape, Line, Layout, Font. How does it differ from the Mc Donalds site? What does it communicate?

  9. What do the images used say about the U.S. army? The colors? The text/copy?

  10. So what? • Understanding how these texts function help increase our awareness of we construct our own texts • Understanding how we are influenced consciously/subconsciously on a daily basis • Help separate valid from invalid advertisements, arguments, etc. • The persuasive appeal of an ad ultimately is to compel you to a specific action. • Images and logos create an indelible mark on our consciousness and are highly recognizable symbols.

  11. Which logos do you recognize?

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