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CRM | EMAIL | INTERACTIVE

CRM | EMAIL | INTERACTIVE. TURNING YOUR CUSTOMERS INTO LOYAL FANS. LIVE ENTERTAINMENT CLIENTS INCLUDE:. SPORTS TEAM CLIENTS INCLUDE:. RIGHT OFFER, RIGHT TIME, RIGHT CUSTOMER. JOE AT HIS HOME IN SEATTLE, WASHINGTON. JOE BUYS GREAT SEATS TO SEE KOOZA IN VANCOUVER.

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CRM | EMAIL | INTERACTIVE

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  1. CRM | EMAIL | INTERACTIVE TURNING YOUR CUSTOMERS INTO LOYAL FANS LIVE ENTERTAINMENT CLIENTS INCLUDE: SPORTS TEAM CLIENTS INCLUDE:

  2. RIGHT OFFER, RIGHT TIME, RIGHT CUSTOMER JOE AT HIS HOME IN SEATTLE, WASHINGTON JOE BUYS GREAT SEATS TO SEE KOOZA IN VANCOUVER JOE BUYS HIS WIFE THE KOOZA CD ONLINE ON THE DAY OF THE SHOW, JOE AND HIS WIFE DRIVE 150 MILES IN THE RAIN WHERE JOE AND HIS WIFE SHOULD HAVE BEEN IF WE HAD A COMPLETE CUSTOMER PROFILE AND HAD POSITIONEDTHE FAIRMONT HOTEL VANCOUVER PACKAGE

  3. SAMPLE VENUE VISION WEBSITE EVENT AWARENESSSELLS TICKETS BRANDING SOCIAL NETWORKING EVENT AWARENESSSELLS TICKETS BRANDING CONTESTSPUSH FOR WORD OF MOUTH INCENTIVE FOR INTEREST PRESALE/ONSALE EMAIL CREATES AWARENESSSELLS TICKETSTARGETED BRANDING NEWSLETTER EMAIL NOTIFIES FOR EVENTSSELLS TICKETS SPONSORSHIP AVENUE TAYLORED MERCHANDISE BRANDING ANALYSIS PREDICTIVE MODELING TRANSACTIONAL ANALYSIS BEHAVIORAL ANALYSIS DEMOGRAPHIC ANALYSIS GEOGRAPHIC ANALYSIS TELESALES EXTREMELY TARGETED SELLS TICKETS EFFICIENT PARTNER EMAIL NOTIFIES FOR EVENTSSELLS TICKETS BRANDING CUSTOMER BUYS TICKETS RSVP ON FACEBOOK PUSH FOR WORD OF MOUTH INFO ABOUT EVENT SEE YOU SOON EMAIL 2 DAYS BEFORE EVENT INFO ABOUT EVENT UP-SELL PARKING RESTAURANT RESERVATION POST PURCHASE EMAIL THANK YOU FOR BUSINESS UP-SELL HOTEL FOR OUT OF TOWNER MERCHANDISE OFFER TWEETPUSH FOR WORD OF MOUTH PRO-ACTIVE COMMUNICATION THANK YOU EMAIL THANK YOU FOR BUSINESS UP-SELL OFFICIAL PARTNER POST EVENT SURVEY POST EVENT SURVEY IDENTIFY STRENGTHS/WEAKNESSES OPEN ENDED RESPONSES LEARN ABOUT CUSTOMER INTERESTS ANALYSIS MARKETING ROIEVENT RECAP

  4. MULTI CHANNEL DIGITAL COMMUNICATIONS ARE NOW EVEN MORE IMPORTANT HOW DID YOU HEAR ABOUT THE EVENT? TICKETMASTER ONLINE & PHONE BUYERS SURVEYED (73% OF ALL CONCERT BUYERS) 7,575 RESPONDENTS 07/01/2010 – 12/31/2010 YOU CONTROL 1 OUT OF THE 3 PLACES WHERE PEOPLE HEAR ABOUT YOUR EVENTS

  5. TYPICAL TOUR SCENARIO MEDIA PARTNERS TOUR VENUES HOUSTON, TX Toyota Center OKLAHOMA CITY, OK Ford Center PHOENIX, AZ US Airways Center • THE VENUES AND LOCAL MEDIA CAN GREATLY EXTEND THE TOUR’S REACH IN LOCAL MARKETS • HOWEVER, WITHOUT A CLEAR, COMPREHENSIVE STRATEGY, THESE COMMUNICATIONS ARE OFTEN: • UNDERUTILIZED – nothing sent on behalf of the tour at all • UNTIMELY – not sent at a time to properly capitalize on pre-sales and other offers • INCONSISTENT – not in line with the look and message cultivated in other mediums • INEFFICIENT – lacking expertise in best practices to maximize results • WHY NOT CREATE A MEDIA KIT WITH EMAIL TEMPLATES, ASSETS, ETC. THAT ARE CUSTOMIZED FOR A SPECIFIC PARTNERS’ NEEDS?

  6. EMAIL VS TRADITIONAL MEDIA GIVEN THE ONGOING SHIFT IN MEDIA, EMAIL MARKETING SHOULD BE HELD TO THE STANDARDS OF TRADITIONAL MEDIA: SIMILAR TO THE DEVELOPMENT OF TV SPOTS, RADIO SPOTS, PRINT ADS, ETC... …WHY NOT USE EXPERTS TO DESIGN TURNKEY EMAIL TEMPLATES AND ASSETS FOR THE MEDIA KIT? …WHY NOT TRACK THE NUMBER OF EMAILS SENT WITH CORRESPONDING OPEN RATES, CLICK RATES AND SALES? SIMILAR TO THE TRACKING OF TELEVISION AND RADIO SPOTS WITH A NOTARIZED AFFIDAVIT OF PERFORMANCE…

  7. EXPERTISE MATTERS CIRQUE DU SOLEIL IS A VISUALLY STUNNING SHOW…WHY NOT ENSURE PARTNER’S EMAIL TEMPLATES AND ASSETS REFLECT THIS? Fan Interactive’s Design Venues’ Designs CURRENT CLIENTS EARN $11 OF TRACKABLE REVENUE FOR EACH $1 SPENT WITH FAN INTERACTIVE CLIENTS’ EMAILS HAVE EXPERIENCED A 20% INCREASE IN CLICK RATES WITH FAN INTERACTIVE’S DESIGN

  8. ANALYTICS EMAIL RESULTS GEOGRAPHIC RECAP SEGMENTATION RECAP DEMOGRAPHIC RECAP

  9. ANALYTICS POST EVENT CUSTOMER SERVICE RESULTS WEBSITE SALES RECAP MARKETING CHANNEL RECAP SOCIAL NETWORKING RECAP

  10. FAN INTERACTIVE SERVICES WE ARE A KNOWLEDGE COMPANY, NOT A SOFTWARE COMPANY EMAIL DEPLOYMENT DEPLOYEMENT A/B TESTING WORKING WITH EITHERYOUR EXISTING EMAIL SOFTWARE OR HELPING YOU TO A NEW SYSTEM.WE WORK WITH EVERYONE ANALYSIS EMAIL/WEB RESULTS POST EVENT SURVEY RESULTS GEOGRAPHIC/DEMOGRAPHIC PROVIDING YOU MULTIPLE REPORTS SO YOU CAN BEST UNDERSTAND YOUR CUSTOMERS AND HOW TO GET MORE OF THEM AUXILIARY SERVICES SOCIAL MEDIA STRATEGY ONLINE AD BUY (SEM/FB) SUPPORTING YOUR DIGITAL MARKETING EFFORTS ACROSS THE BOARD TO MAXIMIZE YOUR REACH EMAIL CREATIVE STRATEGY CONTENT BY TOUR CREATIVE APPROVAL BY TOUR USING HTML AND GRAPHIC EXPERIENCETO CREATE BESTRESULTS MANAGE DATA CAN-SPAM COMPLIANCE DATA COLLECTION SWEEPSTAKES SEGMENTATION WORKING WITH YOUR EXISTING WEBSITE TO IMPLEMENT BEST PRACTISES

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