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Smart Toys: Enhancing Children's Safety, Happiness, and Parental Engagement

Parents often struggle to spend enough time with their children, resulting in a lack of understanding about their moods and feelings. They also worry about the safety and well-being of their kids. This project aims to address these concerns by integrating technology into toys, providing emotional support, and ensuring healthy play conditions. Through sensor data, parents can visualize their child's behavior, receive real-time notifications for potential dangers, and gain insights into their child's well-being. The system is accessible through a mobile app, allowing parents to monitor and interact with their children from anywhere.

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Smart Toys: Enhancing Children's Safety, Happiness, and Parental Engagement

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  1. THE DIGITAL TRANSFORMATION OF TOYS M Daiman Khan Eduardo De Leon Andra Cimpan Upasana Biswas Tianze Wang Nikolaos Anagnostopouls

  2. Problems AMBIENCE SAFETY HAPPINESS Parents can’t spend enough time with their children so they don’t have a clear idea about their children’s moods and feelings. Parents are worried if their kids are in adequately healthy playing conditions. Parents are worried about the safety of their children.

  3. Family She has a 6 years old daughter that is very sensitive to the environmental conditions Occupation Graphic Designer "I just want my child to grow happily in a healthy environment" Wishes Pain points Wants to integrate slowly and gradually technology in the life of her daughter. Wants to offer her daughter the emotional support that she needs Not enough time to spend with her daughter. Doesn't have an insight on her daughter feelings

  4. RESULTS INTERVIEWS TIME SPENT WITH THE CHILDREN 64.3% 21.4% Interviewee 14.3% More than 78% of the interviewee said that they are spending less than 6h per day with their children Willing to invest more in a good toy Parents are more concerned by the moods and feelings of the children Parents explicitly requested for an educational added value and smart interaction with other toys 78% 21%

  5. Solution Using data from sensors Vibration switch module Temperature Humidity Traditional Same beloved toy Visualizing data for parents Playing pattern statistics Variation temperature alert

  6. DASHBOARD FOR PARENTS INSIGHTS GOALS FUNCTIONS The parents will be able to get a clear image of the children behavior and moods. The parents will be able to get the environmental conditions at any given point, also real time notifications in case of danger. SYSTEM The parents will be able to get all of the insights from their mobile phone app.

  7. Problems Feedback Competition Reduced market shares and competitiveness against purely digital games Have no feedback other than sales records.

  8. Solution DESIGN • Improve the design of future toys based on which parts are easily broken Choose the functions to further develop based on the functions that are most favorable for children. FUNCTIONALITY Build a sales prediction model together with the sales record MARKETING • Set up different marketing strategies based on different playing patterns in each area

  9. Data Analytics

  10. -3 -2 -1 0 1 2 3 4 Second Principal Component -2 -1 0 1 2 3 4 5 First Principal Component

  11. Business Model Customized Features Standard Dashboard For manufacturers €50 per month (Charged annually) €100 per month (Charged annually) €8 per toy sale Sensor Integration technology + Mobile app For parents 15% of the profits incurred

  12. Market Opportunity 60% 4.4 k 15.5 bn SME in Europe Total available market New toys produced/year Total addressable market Predicted sale by 2022 Share of market

  13. Market Adoption • Online • googleAds • Have a website demonstrating our platform • Get our products reviewed by tech reviewers • Events • campaigns in kindergartens & preschools • Free distribution of sample toys in school events • Offline • Set up rollup banners in toy stores

  14. Competitors SMARTNESS ioToys vtech seebo PRIMO KD Alibaba.com SECURITY

  15. Budget Split 50 manufacturers in 1 year 75% € 216k 9% 5% 5% 6% Advertising Rent & Cloud Salaries Travel Misc

  16. Finance Projection

  17. Future Works Additional functionality Plug-ins Additional data • Plug-in plug-out GPS tracking with the toy • Voluntary sharing of data by the parents More sophisticated functionalities will be added into the platform

  18. Team Eduardo De Leon Andra Cimpan Tianze Wang Upasana Biswas Embedded systems expert UI/UX expert Data analyst expert Data analyst expert Nikolaos Athanasios Anagnostopoulos Muhammad Daiman Khan UI/UX expert Security & privacy expert

  19. Thank you

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