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Bigg Boss: Heaven or Hell

Bigg Boss: Heaven or Hell. Complete Social Media Report. By: Sumit Arora Assistant Product Manager SocialAppsHQ sumit.arora@socialappshq.com. Our Objective. To analyze the social media presence of Bigg Boss

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Bigg Boss: Heaven or Hell

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  1. Bigg Boss: Heaven or Hell Complete Social Media Report By: SumitArora Assistant Product Manager SocialAppsHQ sumit.arora@socialappshq.com

  2. Our Objective • To analyze the social media presence of Bigg Boss • To understand the influence of various factors that attributed to the success of the show

  3. Methodology • Search Definition: Bigg Boss, Big Boss • Duration: October 11, 2013 – December 31, 2013 • Coverage: • Geographical: Global • Online: Social media, blogs, Video sharing sites and web in general.

  4. Bigg Boss is? • Indian Reality show based on Dutch show ‘Big Brother’ • Television Telecast rights owned initially by Sony TV. Now Colors TV broadcasts the show. • Total number of seasons so far: 7 • Season 7 Air time: Sept 15 – Dec 28, 2013 • Host of Season 7: Salman Khan • Winner of Season 7: Gauhar Khan

  5. How does it work? • A number of contestants live in a purpose-built house and are isolated from the rest of the world. • Each Week of the housemate will be evicted from the house based on internal nomination and public voting. • Winner at the end of 104 days takes home Rs. 500,000

  6. Bigg Boss: What we found out

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