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Terms & Examples Period 2B & 3 2010

Propaganda. Terms & Examples Period 2B & 3 2010. Bandwagon. Definition: An ad that persuades the audience by saying, “everyone does this.” Example: “Everyone is rushing down to their Ford dealer!” AT&T Commercial. Plain Folks.

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Terms & Examples Period 2B & 3 2010

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  1. Propaganda Terms & Examples Period 2B & 3 2010

  2. Bandwagon • Definition: An ad that persuades the audience by saying, “everyone does this.” • Example: “Everyone is rushing down to their Ford dealer!” AT&T Commercial

  3. Plain Folks People who use this product or believe this idea are just like you and me.

  4. Examples • McDonald’s 2010 Winter Olympics Commercials • Sprite Drake Commercial • http://www.youtube.com/watch?v=ConnA-Ae740

  5. Circular Argument • Definition- What you believe is mixed in with the proof. You believe things based on the facts.

  6. Emotional Appeal in Propaganda • Emotional appeal doesn’t use facts or logic, it just appeals to your emotions. • It makes you feel like you have to use the product to be happier, a better person, etc.

  7. Click for Example: “Fun Director” This example is “exciting” emotional appeal. (It makes you think that you’d be much happier if you went on that cruise.) This example makes you feel sad and sorry for the poor abused animals. (Makes you feel like you’d be a better person if you donated) Example: ASPCA

  8. Sweeping Generalization Stereotype- a statement about a group of people not based on fact Click here to watch commercial!

  9. Glittering Generalization • attractive, but vague words that make speeches and other communications sound good, but in practice say nothing in particular. Commercials http://www.youtube.com/watch?v=vGLHlvb8skQ http://www.youtube.com/watch?v=I3KXaF2_UzU

  10. Transfer • When a celebrity actually uses the product their endorsing. Examples… • Vicks YouTube - Apolo Ohno's DayQuil & NyQuil Commercial • Proactive • McDonalds YouTube - Winter Olympics McDonalds Commercial 2010 All Proactive users

  11. Testimonial • When a celebrity doesn’t necessarily use the product. Examples… • SPCA • CokeYouTube - Coca Cola's Vancouver Winter Olympics Snowball • McDonalds YouTube - Winter Olympics McDonalds Commercial 2010

  12. Repetition • Repeats message over and over again. • 1-800-MY-LEMON • Free Credit Report.Com • Goldfish • Cashpoint • Anti- Republican

  13. Name Calling • Used in politics and wartime scenarios • Rarely used for product advertisements • Attacks people or an organization • Tries to start prejudice against a target Next Photo http://www.youtube.com/watch?v=8TABhGdeGyM&feature=related

  14. Red Herring • Definition- Something to distract you from the central subject

  15. Red Herring Commercials • http://www.youtube.com/watch?v=HqVBKO_QM3o • http://www.youtube.com/watch?v=KCs8gIMKBSo&feature=channel • http://www.youtube.com/watch?v=OFSEto4FKEs • http://www.youtube.com/watch?v=bptmb0Ygmus&feature=related • http://www.youtube.com/watch?v=X1Sv_z9jm8A • http://www.youtube.com/watch?v=Z4BSw3pg3fc • http://www.youtube.com/watch?v=wYX_zhlTDr8&feature=related

  16. Appeal to Numbers Using numbers to show how many people think something is true.

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