280 likes | 326 Views
Searching for Dollars. How money is made on the Web by Doug Ward February 12th, 2008. The Web is a competitive market. Developers face competitive challenges. IT recruiters seek developers who understand business. Understand the business side of IT and you’ll be more valued.
E N D
Searching for Dollars How money is made on the Web by Doug Ward February 12th, 2008
Understand the business side of IT and you’ll be more valued
The business model is simple: -18.68 (Cost per sale) 0.01 It’s a success! $18.69 (Revenue per sale)
Search Marketing • Pay-per-click (PPC) • Search Engine Optimization (SEO) • Affiliate Advertising
Conversion Optimization • Market Research • Keyword Selection • Usability
Search Engine Optimization (SEO) improves natural search rankings
Why not have someone else pay for your advertising? Affiliate Advertising
Conversion Optimization • Market Research • Keyword Selection • Usability
Searching for Dollars How money is made on the Web by Doug Ward www.DougWardsWebsite.com February 12th, 2008