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Digital TV: The User’s Perspective Mark Magennis

Digital TV: The User’s Perspective Mark Magennis. European Disability Forum. An organisation of persons with disabilities 65 million persons with disabilities in Europe Persons with physical, sensory or cognitive impairments and mental health conditions

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Digital TV: The User’s Perspective Mark Magennis

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  1. Digital TV: The User’s Perspective Mark Magennis

  2. European Disability Forum • An organisation of persons with disabilities • 65 million persons with disabilities in Europe • Persons with physical, sensory or cognitive impairments and mental health conditions • An umbrella organisation of European disability organisations • Our mission • Guarantee the fundamental rights and active participation of persons with disabilities • Our main areas of work • Non discrimination • Social affairs: education, employment • Accessibility of transport, goods , including ICT, services

  3. Social Inclusion & Television “Access to television is a fundamental right. Television is vital in defining the cultural landscape of modern societies and provides a primary source of information, education and entertainment. The audiovisual sector is ‘... of fundamental importance for democracy, freedomofexpression and cultural pluralism …’.” - European Parliament, 2001. Resolution on the third Commission report on the application of the Television Without Frontiers directive, 04/10/2001, COM (2001) 9.

  4. Policy Drivers • UN Convention on the Rights of Persons with Disabilities • Article 9 accessibility of ICT technologies and system • Article 30 enjoy equal access to TV programmes • Audiovisual Media Services Directive • Article 3c: accessibility of audiovisual media services accessible to persons with visual and/or hearing disabilities • Telecoms package - Better Regulation Directive • Article 18c of the Access Directive: cooperation between broadcaster and manufacturers to provide interoperable digital TV services for disabled users

  5. Accesssible Content • For full understanding and enjoyment • Need access services • Quality is very important • Production quality - what is described • Delivery quality - what the viewer receives • Quality standards need to be developed • Monitoring and regulation • Compliance should be measured at the point of delivery - the home • Regulation of broadcasters AND network operators is needed

  6. Independent Access Needed • People with disabilities want to live independently • Independent Access = Accessible Equipment • Access to basic receiver functions without assistance • Programme information, programme guide (EPG), recording/playback, parental controls • Clear menus, adjustable text, text-to-speech, easy remote controls • TV viewing is also a social activity • Need to switch access services & listen independently

  7. Making the Switch Possible • No more analogue public service television • Viewers have no choice but to switch • What do people need to make the switch? • Information - in accessible formats • Set-up assistance may be needed • Financial assistance may be needed • The UK example • Digital Switchover Help Scheme - very successful • 350,000 assisted installations, 150,000 helpline calls • Lower than expected cost!

  8. Making the Switch Possible “For digital television to succeed as a replacement for the analogue services it needs to be accessible to all. It must be simple to set up and user friendly ... And the receiver equipment must be affordable and easy to obtain.” - Eamon Ryan, Minister for Communications, Energy and Natural Resources, Ireland.

  9. Where Are We Now? • Low level of inclusive products and services • Access services • 49% subtitling of national language programmes by main public broadcaster (MeAC 2010 results) • Quality issues mean not all of this is available to viewers • Little or no audio description and sign language • Accessible digital receivers • How many are available worldwide?

  10. Where Are We Now? This many: … but it only works in the UK

  11. Everyone Has a Role to Play Everyone has a role to play

  12. End of Presentation Mark Magennis mark.magennis@ncbi.ie www.edf-feph.org Questions?

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