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“TV History and It’s Impact on our culture”. “A Brief History of Early TV”. TV first surfaced in science fiction writing of the 1880’s. 1884-German inventor Paul Nipkow developed technology to transmit pictures over a wire. Invented first spinning disc TV.
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“A Brief History of Early TV” • TV first surfaced in science fiction writing of the 1880’s. • 1884-German inventor Paul Nipkow developed technology to transmit pictures over a wire. Invented first spinning disc TV. • Mechanical TV-rotating disc-had too many problems.
“A Brief History of Early TV” • Electronic TV-no moving parts • 1927-Farnsworth developed dissector tube • 1928-Zworykin hired by Sarnoff; advanced technology with the iconoscope • 1939-FDR welcome address from NYC World’s Fair-debut of TV • 1941-FCC authorized TV as a broadcast service
“A Brief History of Early TV” • First TV sets were between $200-$600. • After World War II, TV expanded rapidly-too rapidly. • The FREEZE-1948-FCC put a 6-month freeze on the issuance of new TV broadcast licenses. • Toward the end of the freeze-108 stations broadcasting, 17 million receivers and several big shows..
“A Brief History of Early TV” • ED SULLIVAN- “Toast of the Town” • NBC- “Saturday Night Review” • Milton Berle • Murrow’s “See It Now” • Early dramas
“A Brief History of Early TV” • Freeze was lifted in 1952 • City-by-city channel assignments • NTSC (National Television System Committee) came up with new, compatible system-still in place today.
“A Brief History of Early TV” • 1950’s- “Golden Days” of TV • 1954-Edward R. Murrow-attacked anti-communist “witchhunt” of Senator McCarthy on See It Now program. (First time TV made strong political statement.) • Mid 1950’s- “Quiz Show Scandal”-represented the end of innocence.
“The Medium is the Massage” • Carl Sandburg “The impact of television on our culture is just indescribable”
“The Medium is the Massage” • 1946: 7,000 TV sets in America • 1953: More TV’s than bathtubs in America • 1955: 88% of all homes have at least 1 TV. • 1966: 98% of all homes have at least 1 TV • 1998: 99% of all homes have at least 1 TV
“The Medium is the Massage” • Average # of TV sets in a household: 2.24 • Average teen spends 1.8 hrs/wk reading, 5.6 hrs on homework, & 21 hrs watching TV. • Average youth spends 900 hrs/yr in school, 1500 hrs/yr watching TV • Between 2 & 65, avg person watch 72,000 hrs of TV (8 full years!)
“The Medium is the Massage” • Why is TV so powerful? • Availability • Persuasive Ability • Visual Imagery • Participatory Nature • TV is “Right there!”
“The Medium is the Massage” • Marshall McLuhan • 1960’s media theorist • Coined the phrase “medium is the massage” • 1. Massage/Message: Medium itself is stronger, more important than what it communicates • 2. Massage”: works us over, arouses thoughts • 3. Mass-age: mass media • 4. Mess-age: media can truly be a mess!
“The Medium is the Massage” • EFFECTS OF TV • Quantitative vs Qualitative • Quantitative-having a large mass of results • Qualitative-having high quality results
“The Medium is the Massage” • EFFECTS ON CULTURE • Crime and Violence • Does TV influence criminal activity? • Some say that TV influences our violent nature/behaviors. • As violence in TV increased, violence in society increased.
“The Medium is the Massage” • Sexual Behavior/Attitudes • TV influences our behavior. • Sexual nature on TV has an effect on our behavior and attitudes. - For example, our perception of homosexuality is influenced by TV.
“The Medium is the Massage” • EFFECTS ON CULTURE-News and Politics -rely on TV for news -political stories -Minority Representation -1970’s major strides with minorities on TV
“The Medium is the Massage” • EFFECTS ON CULTURE-Educational Process -raise level of knowledge for kids -Does TV repress creativity and activity
“Quiz Show Scandal” • “A story of deception”-before America became accustom to “lying to the public”. • “I learned a lot about good and evil. They’re not always what they appear to be.” • Charles Van Doren
“Quiz Show Scandal” • 1950’s-TV was link to reality and an escape from it. • Early quiz show programs were most successful. • “$64,000 question”-1955-sponsored by Revlon-contestants came back for repeat performance to win more money-idea borrowed from “Take It or Leave It” -a radio program.
“Quiz Show Scandal” • Very organized from the start • IBM question machine • Close-up of contestant’s family members • Banker who asked questions • Isolation booth • Producer: Mark Goodson- suggested that the only way to make the show successful was to “rig it”.
“Quiz Show Scandal” • Contestants were questioned to determine their areas of knowledge • Producers would “lead” contestants often times without players even knowing it. • Joyce Brothers-early contestant that became a “boxing” expert. (Producers thought it was interesting for people to have unexpected specialties.) • Many early contestants became quite famous from their show appearances.
“Quiz Show Scandal” • “$64,000 Challenge” an extension of the other show, also sponsored by Revlon. • Took first steps toward “outright fraud”. • “Twenty-One”-1956-took ultimate step toward “total fraud”.
“Quiz Show Scandal” • Contestants were cast as actors • Everything was choreographed • 1st show wasn’t rigged and it was a disaster • All subsequent shows were rigged • At one time, the top 5 highest rated shows were all Quiz Shows!
“Quiz Show Scandal” Herb Stempel • Infamous “Twenty-One” contestant • Had ability to antagonize viewers • Portrayed as humble, sheepish, nerd • Producers provided him with answers, choreography and stage direction. • Would later betray the show.
“Quiz Show Scandal” Charles Van Doren • Most acclaimed quiz show contestant • Notable, intellectual family • Knocked Stempel from top spot on “Twenty-One” • Symbolized integrity and intellectual achievement • Initially refused coaching but finally agreed; became rich and famous
“Quiz Show Scandal” • When producer Rick Enright told Stempel that he was to lose, he was reluctant. • Stempel became resentful after giving up celebrity status • Took his story to many media outlets • But this did not ultimately come out until after the “Dotto” incident
“Quiz Show Scandal” • “Dotto”-standby contestant discovered contestant’s notebook full of answers • This scandal forced the show off air immediately. • All quiz show ratings plummeted • Suspicion about “Twenty-One” resurfaced.
“Quiz Show Scandal” • NYC Asst. DA started investigation in 1958. • Grand jury was convened for 9 months • 150 witnesses, including contestants and producers • Stempel vs. everyone else
“Quiz Show Scandal” • Congressional hearing • Patty Duke-despite coaching she finally told the truth about the deception. • James Snodgrass-ultimately proved it was “rigged” be providing self-addressed sealed letter, documenting answers he had been given.
“Quiz Show Scandal” • Charles Van Doren-finally admitted his involvement, stated that he had “lived in dread for years” • One producer, 17 contestants were convicted of lying under oath to the grand jury. • Blacklisted and forced out of TV • Life of shame • “The end of innocence”
Test Review Names and Terms to Know TV History TV Theory NYC World’s Fair Marshall McLuhan The Freeze NTSC 1950’s-Golden Days Game Shows Contestants $64,000 Question Herb Stempel $64,000 Challenge Charles Van Duren Twenty-One Patty Duke Dotto James Snodgrass Joyce Brothers
Test Review • RCA unveiled television on April 30, 1939 at __________. • _________ was a media theorist who proposed the idea that the “medium is the massage”. • ________is regarded as the most popular and acclaimed quiz show contestant. • In 1948, the FCC imposed the ___________, which called for a temporary half in issuing new licenses. • In 1952, the FCC endorsed a color system that had been developed by the ___________. • _________was the program that took the “ultimate step” toward outright fraud.
Test Review 7. It is estimated that more than 100 contestants and producers were guilty of ____________. 8. The first game show to be publicly exposed as a fraud or rip-off was____________. 9. Many critics believe that television may ___________ (Increase or Decrease) violent or criminal behavior. 10. In which decade did the TV Quiz Show scandal occur? 11. Many critics believe that television___________ the education level of children, but ___________ the creativity and activity of children. (Increase or Decrease)
Test Review • True or False • Patty Duke was the first contestant to admit to the deception on the witness stand. • Electronic TV involved moving parts such as a spinning disc. • Research indicates that TV directly causes criminal behavior. • Many critics believe that TV has produced a society only interested in qualitative results. • TV has effected our sexual attitudes by pushing the boundaries of what is accepted.
Test Review • True or False • 6. The producers of “Twenty-One” were fully aware that contestants were being coached. • 7. Most Americans get their news from TV sources. • 8. Stempel was the most acclaimed game show contestant of all time. • Short Answer • List three reasons why TV is such a powerful medium. • Why was the public so shocked by the Quiz Show scandal?