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Is It ….. Indian Premier League ?

WHAT IS IPL??? Is It ….. Indian Premier League ? No …. It Is ….. Indian Paise/Political League. Presented By, Subham Kumar. IB/04/49. INSIDE THE PRESENTATION… Source. An Overview. Issues and Controversies. IPL and Economy. Franchisee Earnings (2009). SWOT Analysis. Conclusion.

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Is It ….. Indian Premier League ?

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  1. WHAT IS IPL??? Is It ….. Indian Premier League ? No…. It Is ….. Indian Paise/Political League. Presented By, Subham Kumar. IB/04/49.

  2. INSIDE THE PRESENTATION… • Source. • An Overview. • Issues and Controversies. • IPL and Economy. • Franchisee Earnings (2009). • SWOT Analysis. • Conclusion.

  3. February 2010 Issue – III Vol. - 4 Source…

  4. An Overview • It also known as DLF Indian Premier League. • Chaired by the BCCI Vice President Lalit Modi. • The winning bidders for the eight franchises were announced on 24th Jan, 2008. • The first players auction were held on 20th Feb, 2008. • Aim of BCCI is to earn $1.6 Billion in 5 to 10 years. • 40% of revenue will go to IPL itself, 54% to franchises and 6% as prize money. (until 2017). • After 2017 Share of IPL will be 50%, Franchises – 45% and 5% to prize money. • Aggregate investment for IPL season 3 is Rs. 3500 Crore.

  5. Teams, Owners and Price for IPL3

  6. Issues and Controversies... • BCCI requested that the signed players should always be available to their country for International tours, but it has been rejected by ICC. • Conflicts with : - • ECB (England and Wales Cricket Board). • CA (Cricket Australia). • PCB (Pakistan Cricket Board). • Indian Government distances itself from IPL. • Racism attack in Australia. • Participation of Pakistan Players. • Telangana agitation.

  7. IPL & Economy • IPL is also contributing in Indian Economy as Govt. of India is to earn Rs. 200 Crore as taxes from IPL3 by TDS.

  8. Franchisee Earnings from IPL season 2. (Figures in Rs. Crores)

  9. SWOT Analysis

  10. Conclusion • It could be seem that IPL is of course Indian Paise League, because many Business Tycoons are involved in it. • It is an effective platform for advertising the product internationally. • There is a huge opportunity for merchandising e.g. sales of shirts, credit cards etc. Grounds can also sell refreshments and other services during the games. • Since it has a large potential mass audience, IPL is very attractive as a marketing communications opportunity, especially for advertisers and sponsors. • It is only a Business which till now is not in loss. • Many new mobile phones launched there products ad in this season of IPL like Videocon, Micromax, Lava, INQ, Lemon etc.

  11. Thank You.

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