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Your company’s board of directors is interested in the international marketing plan proposal and has asked you to do a cultural audit. Your audit will explore two main areas: (1) cultural factors related to doing business in this particular country, and (2) a competitive analysis.
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INTERNATIONAL MARKETING PLAN / TUTORIALOUTLET DOT COM International marketing plan FOR MORE CLASSES VISIT www.tutorialoutlet.com Your company’s board of directors is interested in the international marketing plan proposal and has asked you to do a cultural audit. Your audit will explore two main areas: (1) cultural factors related to doing business in this particular country, and (2) a competitive analysis. Develop a PowerPoint presentation organized as follows: Cultural FactorsSlide 1: Briefly describe the country’s history and its relevance to its current cultural state today. Slide 2: Identify customer demographic trends that are related to business activities in this particular country. Slide 3/4: Briefly discuss customers and traditions of the country’s citizens and how these can possibly influence business there. Slide 4/5: Identify and discuss language issues and any other cultural implications of introducing your product in this country. Slide 6: Provide an assessment of the geographic region and why this is a good fit for your company’s product.
INTERNATIONAL MARKETING PLAN / TUTORIALOUTLET DOT COM This presentation uses a free template provided by FPPT.com www.free-power-point-templates.com