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Instructor: Dana Miho Team Members: Laura Santiago Yu Pan Blanca Barreto. Business. international family entertainment and media enterprise. About the company. About the Company. US$ 40.893 Billion. About the Company.
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Instructor: Dana Miho Team Members: Laura Santiago Yu Pan Blanca Barreto
Business • international family entertainment and media enterprise
About the Company US$ 40.893 Billion
About the Company Disney Headquarters 500 S. Buena Vista Street, Burbank, California, U.S.A
About the Company • Robert A. IgerChairman and Chief Executive Officer, The Walt Disney Company
History • 1923-1934 The silent era and Mickey Mouse • 1934-1945 Snow white and the Dwarfs. • 1946-1954 Post-war and television • 1954-1965 Disneyland • 1966-1971 The deaths of Walt and Roy Disney and the opening of Walt Disney World. • 1972-1984 Theatrical malaise and new leadership • 1984-2004 The Eisner era • 2005- 2009: The IgerEra and Disney acquired Marvel Entertainment
Products and Services • Cable programming, films, television, theme parks, websites.
Why is Disney successful? • 8 Secrets Because is a place where parents and children could both have fun at the same time.
Fun Facts • Mickey Mouse • Donald Duck • Haunted Mansion