1 / 14

Lucia Sanchez 1200 New Jersey Avenue SE. Washington, DC 20590 (202) 366-2564 Lucia.Sanchez@dot

Social Media and Highway Safety Lessons Learned National Highway Traffic Safety Administration Office of Communications and Consumer Information. Lucia Sanchez 1200 New Jersey Avenue SE. Washington, DC 20590 (202) 366-2564 Lucia.Sanchez@dot.gov. Why expand beyond traditional media?.

alec
Download Presentation

Lucia Sanchez 1200 New Jersey Avenue SE. Washington, DC 20590 (202) 366-2564 Lucia.Sanchez@dot

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Social Media and Highway SafetyLessons LearnedNational Highway Traffic Safety Administration Office of Communications and Consumer Information Lucia Sanchez 1200 New Jersey Avenue SE. Washington, DC 20590 (202) 366-2564 Lucia.Sanchez@dot.gov

  2. Why expand beyond traditional media? • Reach and Engagement • Did you know? • Social media is the most popular online activity 1 out of every 5 minutes • Facebook reaches • 55% of global audience • 1 out of every 7 minutes • Microblogging: Twitter • A disruptive new force • 59% growth in the past year

  3. Social Media Explained…

  4. Social Media Channels • YouTube • USDOTNHTSA • SaferCarTV • Facebook • NHTSA • Twitter • @NHTSAgov • @NHTSAdriver

  5. Launch pad: • Communications Plan • Marketing Calendar • Media Team Calendar • On-line information store/reports • Rulemakings • Existing web content

  6. Create messaging foundation • 30 Days Ahead • Daily Facebook posts (2) • Daily Tweets (2-3) • Video uploads (as available • Infographics • Daily – Maintain the Conversation • Shares • RTs • News

  7. Integrate, Support, Expand

  8. Integrate, Support, Expand

  9. Integrate, Support, Expand

  10. Other sources

  11. Other sources • Twitter stream • Facebook newsfeed • Daily news • Fastlane blog

  12. Measuring success

  13. HootSuite

  14. Last thoughts • Every social channel has own rhythm • Study fan/friend consumption • Target your effort accordingly • Monday, Wednesday, Friday are heavier days on NHTSA channels • We increase our posting

More Related