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Mobile and IP Video Services

Mobile and IP Video Services. Michael Katz, Director, Product Marketing, Vision Video Products, NMS Ric Eittreim, VP of Business Development, Versaly Entertainment David Penny, VP of Business Development, Broadbus. Agenda. Mobile and IP video — a worldwide opportunity

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Mobile and IP Video Services

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  1. Mobile and IP Video Services Michael Katz, Director, Product Marketing, Vision Video Products, NMS Ric Eittreim, VP of Business Development, Versaly Entertainment David Penny, VP of Business Development, Broadbus

  2. Agenda • Mobile and IP video — a worldwide opportunity • Consumer pull for multimedia content • Video applications that can change the market • Universal Music Mobile case study — Mike Katz • Interactive video enhances entertainment • Versaly case study — Ric Eittreim • Content is king • Broadbus case study — David Penny • Content delivery and subscriber choice in cable networks • Summary www.nmscommunications.com

  3. Worldwide Opportunity Operators Market Conditions for Growth Opportunity • Service providers are demanding new applications to drive ARPU & reduce churn • New handset technology & improved 3G infra- structure are enabling innovative applications • Consumers are demanding “Internet-like” multimedia on their handsets • Deliver IP and mobile video services to end users • Increase ARPU, up selling and cross selling • Deploy via Application Developers & SIs • Deliver high-value integration of revenue-generating mobile video applications • Messaging • Streaming • Conversational Mobile & IP Video Services & Applications www.nmscommunications.com

  4. Watch the shoppers, especially the younger ones. They have acquired new skills: walking through a crowd while studying the screen on their mobile phone, or examining a rail of clothes while using their thumb to text a friend. WHY NOW?? • We are a mobile culture Some will also be checking their bank accounts, getting some sport news, keeping track of an online computer game, or downloading a new ring tone or avatar – a cartoon-like character that will appear as their digital representative on mobile-phone screens and in online games. Walk into the experimental coffee bar at the MIC’s offices in Seoul, and the screen of a handset lights up with the menu. You can order two cappuccinos, pay electronically and receive a receipt, all on the handset. The leap from paying for a music download to paying for your groceries electronically is not very big. As mobile phones are increasingly used for shopping, their appeal as a medium for reaching consumers at the point of purchase will grow. Anything that is screen-based will be able to be used as an ad-serving mechanism. • We have shorter attention spans • We are trained to “multi-task” • We expect our communications devices to do the same The mobile phone is a very personal device: a faithful companion that nearly always stays with its owner. www.nmscommunications.com Source: The Economist, 4/25/05.

  5. Interactive video entertainment • Universal Music Mobile • Streaming video content for operators • Ric Eittreim, Versaly Entertainment • TOD (Television on Demand) • David Penny, Broadbus Video Applications Change the Market Increasing ARPU — new mobile and IP video services www.nmscommunications.com

  6. IVVR Key Benefits A unique technology to intuitively and interactively browse content on your mobile The interactivity of the IVR… No buffering, instant response to keystrokes, interactivity allows games and quizzes… The diversity & multimedia of WAP… Access to a huge catalog of video entertainment and to customization Only more user-friendly and powerful… Video interface making the most of 3G capabilities (c) Universal Music Mobile 2005 (c) Universal Music Mobile 2005 Giving the consumer the keys to the video experience Source: Universal Music Mobile www.nmscommunications.com

  7. But what about a truemobile TVturning mobile into an innovative video media ? Telco’s Video Initiatives Develop original mobile content Broadcast regular TV programs Video call: See what I see! www.nmscommunications.com

  8. TV set Camera Remote Control Cross-selling Easy viewing On demand LSTV Key Customer Benefits Watch all latest videos Rush in the programs Be entertained Interact Flick through the contents Purchase goodies Customize Create your own TV experience www.nmscommunications.com

  9. USAGES • Develop customer understanding of key video and entertainment benefits of 3G • Develop non voice « bus stop » usages ARPU • Generate substantial complementary revenues from 15–35 year old segment CHURN • Improve core target brand stickiness by delivering a highly innovative service BRAND IMAGE • Toward core target: fun and inspirational with exclusive musictainment contents, brand indirect association to artist partnerships and sponsorships • Toward market: innovative network, first to launch this differentiating technology LSTV Key Operator Benefits www.nmscommunications.com

  10. Streaming Video Content for OperatorsRic EittreimVice President of Business DevelopmentVersaly Entertainment www.versaly.com

  11. Innovation, Opportunity and Content • Innovation • Concept • Sourcing • Production • Opportunity • End-user • Carrier • Content is King • Relevant to market • Timely, age-appropriate www.versaly.com

  12. Content Delivery and Subscriber Choice in Cable NetworksDavid PennyVice President of Business DevelopmentBroadbus www.broadbus.com

  13. Evolution of On Demand Services www.broadbus.com

  14. IP Video Applications • Network personal video recorder — nPVR • Pre-scheduled recording for future viewing • Pause live TV • VCR/DVD control on broadcast programs • nPVR + pause live = network TiVo • Premium network recording windows • nPVR without need to schedule recording events • Replay/restart, start over • Watch a program from the beginning • Television-on-Demand — TOD www.broadbus.com

  15. Issues • Securing content stored in the network • License rights • Business model that works for value chain • Content owners, networks, advertisers, syndicators…. • How will non-linear TV modify viewing habits? • Object: generate incremental subscription revenue without a disrupting the value chain • New opportunities • Interactive TV — iTV • Targeted, dynamic advertising www.broadbus.com

  16. Summary Mobile and IP video opportunities • Are unique and happening right now • Based on partnerships that can drive the market www.nmscommunications.com

  17. NMS can help you capture revenues in video • See our demonstrations and meet our video team during the conference! You may also be interested in these sessions… • Video Interactive Services with VoiceXML and Video Access • Tech Talk • Today, 4:00pm, Huntington I • Advanced Video Applications • Tech Talk • Tomorrow, 1:00pm, Huntington I

  18. Questions?Contact Informationmike_katz@nmss.comreittreim@versaly.comdpenny@broadbus.com

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