Consumer Survey Protocol Training

1. Consumer Survey Protocol Training

2. Why we do the Consumer Survey • Collect data about fruits and vegetable consumption, physical activity levels, and community concerns • Information about your audience • Information specific to your region and statewide • Data used to: • Evaluate Campaign effectiveness • Improve Campaign strategies • Report consumer opinions, attitudes, preferences, and beliefs • Press releases and issue briefs • Consumer Empowerment Forums for Change

3. Survey Instrument • 7 Core questions • Recognition of Campaign message • Knowledge of fruit and vegetable, and physical activity recommendations • Self reported fruit and vegetable consumption and physical activity levels • Optional questions • Change annually • Designed to assess pertinent issues in the community • In the past have assessed environmental factors

4. Survey Administration: Setting • Setting for Survey Administration • Festivals • Food demonstrations (retail and farmer’s markets) • Nutrition education classes • Check with program manager about other settings *Refer to SOW for the number of surveys to be collected at each site

5. Survey Administration: Setting • Settings must be conducive for one-on-one interviews • Do not administer if: • There is loud music or other noisy conditions • Only one person on site • Event is too busy to devote sufficient time to survey

6. Survey Administration: Instructions • Assign at least 1 staff person in charge of collecting surveys • Follow setting regulations • Survey must be assisted • Do not administer to more than two people at a time • To qualify sites, a minimum of 30 surveys must be collected

7. Survey Administration: Steps • Write the event name, city, and zip code in the space provided on the top of the surveys before beginning. • Provide the participant with a copy of the survey and retain a copy for yourself to fill out. • Tell the participant that he/she will follow along while you read aloud the participant instructions, questions, and response categories. • Tell the participant that you will fill out the survey for him/her.

8. Survey Administration: Steps • Read aloud slowly the participant instructions. Ask the participant if he/she has any questions. • Read aloud slowly each question and response category. Please let the participant know that you will read them all before they respond with their answer choice • At the end of the survey, thank the participant for helping to improve the Network for a Healthy California and give the participant a Nutrition Education Reinforcement Item (NERI)

9. Where Do I Begin? • Read Consumer Survey Report • Pay special attention to your regions data • Highlight/select findings that are of interest to your program/organization • Decide how this data would best be used • Newspaper and community bulletin, create fact sheet, share with partners, grant applications, etc. • Know your audience • Identifying your audience will help to decide which method should be used • If you have any questions about how to cite data please contact your Program Manager.

10. Role Play • Find a partner • One person will conduct the survey and the other person will be a community participant • Survey should take about 15 minutes • Change roles

11. Using the Consumer Survey Results How: • Highlight the accomplishments • Example: 76% heard or saw the message “Eat fruits and vegetables and be active every day for better health.” • Share communities' concerns • Example: The three most important medical conditions to our target population are high blood pressure, diabetes, and cancer. • Address the work that still needs to be done • Example: Only 16% of our target population is eating recommended amounts of fruits and vegetables and 52% are sedentary.

12. Using the Consumer Survey Results Where: • Newspaper and community bulletins • Create fact sheet(s) • Grant applications Who: • Media • Partners • Participants and festival attendees

13. Things to remember • Always state the source of your data and how data was gathered • African American Campaign Consumer Survey or Latino Campaign Consumer Survey (include the year of data) • Convenience survey carried out in festivals, classes, and food demonstrations • Get new materials using survey data reviewed and approved by your project manager • Use state staff as a resource!!!

14. Consumer Survey Contact Information Valarie Scruggs Valarie.Scruggs@cdph.ca.gov (916) 449-5430 or Barbara MkNelly BMkNelly@cdph.ca.gov (916) 552-9938

15. Survey Collection • Regional Data • Would require each region to collect 400 surveys. • Randomization • Would require that a random starting place is chosen and then every third person is surveyed.

16. Potential Questions Champions for Change Have you heard or seen the message Network for a Healthy California: Champions for Change? ❏1Yes ❏2 No ❏3 I don’t know Walkability/access Can you find affordable and good quality fruits and vegetables within walking distance of where you live? ❏1Yes ❏2 No ❏3 I don’t know

17. Potential Questions Transportation When you go food shopping, how do you usually get there? (Read and check one) • own car • get a ride in someone else’s car for free • pay someone to drive you there • take a bus or other public transport • walk • bicycle • other specify ______________________________ • I don’t go food shopping

18. Potential Questions Economic Which of the following problems, if any, stops you from eating the fruits and vegetables you want? (Read each choice. Check all that apply.) • prices are too expensive • they spoil • stores are too hard to get to • fruits and vegetables are of poor quality where you shop • fruits and vegetables you want are unavailable where you shop

19. Potential Questions What is the Network for a Healthy California: Champions for Change about? (DO NOT READ) • Eating more fruits and vegetables • Eating more fruits and vegetables and being active • Being physically active • Nutrition and Exercise (general) • Healthy Habits (Sleep, Drink Water, Don’t Smoke, etc) • Speak up for healthy changes • Rules in my kitchen • Turn off the television • Get out and play

20. Potential Questions Does your employer provide any physical fitness benefits, such as exercise classes, release time for physical activity, walking clubs, stairwell promotions, or discount health club memberships? ❏1Yes ❏2 No ❏3 I don’t know ❏4 Not Working Does your employer provide any nutrition-related benefits, such as nutrition classes, fruit and vegetable snacks, healthy foods during meetings, healthy foods in vending machines, and discounts on healthy food choices in the worksite cafeteria?  ❏1Yes ❏2 No ❏3 I don’t know ❏4 Not Working

21. Potential Questions Advertising How much advertising for unhealthy food, snacks, and drinks is there outside stores, on billboards and other places around your neighborhood? Would you say ….[read answers and select one]. • a lot • some • a little • none • I don’t know

22. Potential Question I’m going to mention some health risks to kids in California. Please tell me which one, in your opinion, posses the greatest health risk to kids in your community today? (Read categories) Which one poses the next greatest health risk to kids? • Smoking • Unhealthy eating habits _____ Record first response • Alcohol abuse • Unsafe sexual behaviors _____ Record second response • Illegal drug use • Lack of physical activity • Violence • Other (volunteer only) specify_______________________________ • Don’t know/not sure