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Hacking Localization

Hacking Localization. Silvia Oviedo Lopez October 15 ‘15. Why are we here?. We need to fundamentally change the way we think about localization. So, what’s hacking?. How do hackers think?. Observe Hypothesize Design Build Test Learn Iterate Start again.

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Hacking Localization

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  1. Hacking Localization Silvia Oviedo Lopez October 15 ‘15

  2. Why are we here?

  3. We need to fundamentally change the way we think about localization

  4. So, what’s hacking?

  5. How do hackers think? • Observe • Hypothesize • Design • Build • Test • Learn • Iterate • Start again

  6. Imagine that you could define what localization means from scratch

  7. …and now, go do it.

  8. And, while you’re at it, challenge all assumptions you have.

  9. Localization is a black box.

  10. You are here Let’s make it transparent. Or break the box.

  11. Localization is Slow.

  12. Redefine the limits. Find your model. Define your pace.

  13. Quality is an afterthought

  14. Are you setting standards? Are you taking advantage of the power you have?

  15. Mobile is a problem Mobile localization is a problem

  16. This is The future. And I’m probably not even right.

  17. What’s the ROI?

  18. Let the numbers tell a story Why are you doing this at all?What is your story?What do you care about?Refresh your numbers & find your equation.

  19. Why are you doing this at all?What is your story?What do you care about?Refresh your numbers & find your equation.

  20. En un lugar de la Mancha, de cuyonombre no quieroacordarme, no hamuchotiempoquevivía un hidalgo de los de lanza en astillero, adargaantigua, rocínflaco y galgocorredor. Una olla de algomásvacaquecarnero, salpicónlasmásnoches, It’s just about words duelos y quebrantos los sábados, lentejas los viernes, algún palomino de añadidura los domingos, consumíanlastrespartes de su hacienda. El restodellaconcluíansayo de velarte, calzas de velludoparalas fiestas con suspantuflos de lo mismo, los días de entre semana se honraba con

  21. It’s about content and experience

  22. Localization means enabling people and products

  23. Hacking localization means questioning everything

  24. what are you going to question today?

  25. Thank you

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