1 / 5

Travel Helper

Travel Helper. Studio I – Poki Chan. Target user info. Solo business travellers. M/F Working in all industry. WOULD LOVE TO BETTER SPEND THEIR LITTLE TIME LEFT BEFORE LEAVE. Problem statement.

ama
Download Presentation

Travel Helper

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Travel Helper Studio I – Poki Chan

  2. Target user info. Solo business travellers • M/F • Working in all industry • WOULD LOVE TO BETTER SPEND THEIR LITTLE TIME LEFT BEFORE LEAVE Problem statement Solo business travellersare looking for ways to BETTER PLAN their TIME LEFT in business trip.

  3. Dimensions Cost-conscious Cost-unconscious Cost-consciousness Travellers want… ‘Cost-aware’ - Cheap trip ‘Cost-aware’ - Cheap accommodations ‘Self-preference’ - To save time for visiting more sites Travellers reason because of… ‘Company support’ - Expense claimable; Transportation (Largest part) is covered ‘Own planning’ - Rare chance to visit; take advantage of flight; make the best use of the opportunity Passive Active Travelling Attitude Travellers who have… ‘No planning’ - Lack of info, time; short notification ‘Language Problems’ - Difficulties in communication; >> reluctance in seeking help Travellers want… ‘Own planning’ ‘Self-preference’ - To visit local attractions ‘Self-preference’ - To make new friends with locals

  4. Matrix 1 2 Frugal followers Generous followers Passive Frugal followers prefer being offered apre-arrangedcheap trip plan Generous followers want to be provided with atrip plan at all costs Travelling Attitude Cost-consciousness Cost-conscious Cost-unconscious 3 4 Frugal adventurers arrangetheir owntrip planat low cost Generous adventurers make their own trip plan, regardless of cost Frugal Adventurers Generous Adventurers Active

  5. Vision Statement 1 2 Passive Frugal followers prefer being offered apre-arranged cheap trip plan Generous followers want to be provided with atrip plan at all costs Travelling Attitude Cost-consciousness Cost-conscious Cost-unconscious 3 4 “JoinMe provides aid to frugal adventurers better schedule and executetheir plan fast and cheap.” Generous adventurers make their own trip plan, regardless of cost Active

More Related