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Product Placement in Movies and Television

Product Placement in Movies and Television. Leanne Cozart. According to Media and Culture …. Nation of Con umers. C A P I T A L I S M. What is Product Placement?.

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Product Placement in Movies and Television

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  1. Product Placement in Movies and Television Leanne Cozart

  2. According to Media and Culture … Nation of Con umers C A P I T A L I S M

  3. What is Product Placement? • Product placement is the advertising practice of strategically placing products in movies and television shows in a post TiVo/DVR world to ensure consumers are still being advertised to in an effective way. • "The reasons behind this development are rather simple, but critical to a media industry undergoing rapid change in an era of ad-skipping technologies and accelerating audience fragmentation," said Patrick Quinn, president of PQ Media.-Hanlon

  4. Started out as subtle appearances in realistic settings…

  5. ‘’Preemptive product placement"? How Snooki got her Gucci” –Doonon Can you spot the product?

  6. NASCAR $

  7. What does Corporate say? • "It's great for the sponsor, and it's great for the show." • "This is a compelling way to advertise in a creative, subtle way and catch people's attention without having it scream out at them” • "In a normal environment you always see branding to cover that is artificial.“ • "One reason it works in movies is that the producers don't have to sell ads every week. You can do a one-time deal with Nokia in one film and don't have to go back to Ericsson a week later and ask them to buy ads.”

  8. Sources • The Truman Show- Who are you talking to? JimCarreyAddict. http://www.youtube.com?watch?v=BhllPbO_6xg. 20 May 2010 • Campbell, Richard. Martin, Christopher R., Fabos, Bettina. Media and Culture An Introduction to Mass Communication. 7th Edition. Boston. New York. Bedfored/St. Martins. 2010. • Hanlon, Mike. Product Placement: Stealth advertising. Gizmag. http://www.gizmag.com/go/4699/. 5 September, 2005 • Doonon, Simon. How Snooki Got Her Gucci: The Dirt on Purses. The New York Observer, Culture. http://www.observer.com/2010/culture/pricey-landscaping. 17 August, 2010. • Friedmand, Wayne. NASCAR Knows it’s Product Placement. MediaPost Publications. https://ww.mediapost.com/publications/index.cfm?fa=Articles.showArticle&art_aid=34002 • Anderson, Gordon T. Life As a Product Placement: As viewers tune out, marketers are looking for more creative ways to peddle their wares. CNN Money.com. http://money.cnn.com/2003/09/24/pf/all_ads_everywhere/. 17 August, 2004. • Park, Micheal Y. Product Placement Hits the Small Screen. FoxNews.com. http://www.foxnews.com/story.0,2933,59743,00. html. 9 August, 2002. • Nielson Media Research. Indirect Marketing. http://www.jonathanmacdonald.com/wp-content/uploads/2009.09/product placement.gif. 2008.

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